Yes, You’ve got to sell more to make more.
….. But what if selling wasn’t such a dang hustle every single time?
THINK IT SOUNDS TOO GOOD TO BE TRUE?
You know that one website that you just keep coming back to over and over again?
That blogger whose emails you open and read the instant you see them in your inbox?
That person who you just know has thousands and thousands of fans and constantly talks about how successful she is and how much money she’s making?
Sure, they’ve got expertise and really know their stuff… but you do too.
So why is it that they’ve got this amazing website you just can’t keep your eyes off of while your website is just kind of…. okay. Good enough. It’ll do for now??
You may think it’s because they’ve got money to pay for a bangin’ web designer.
And while that may be the case, let me tell you something: the prettiest website in the world is nothing without engaging content to back it up.
And the worst-looking website in the world, if the content is good enough, will still get our attention, no matter what.
(Case in point: I built my business on a free DIY WordPress theme. In fact, I’m still using a DIY theme, but here you are engrossed in my content anyway.)
And you know what? Despite this “DIY” theme & design, I make thousands upon thousands of dollars in sales every single month.
You know why?
Because my copy sells.
(Yes, even the copy that doesn’t directly say “Buy Now!” is actively selling for me.)
The combination of my blog’s expertise and free advice, my insanely helpful email course, this “sales” page, and the other bits of copy on my other pages draw the people of my target market in like teenagers to free pizza.
Plus, you know, that extra little kick of personality that feels like your BFF is giving you straight-up, hard-core life advice you just know you’ll follow.
And when people get in touch for my services? They’re already 99.99% sold.
All I have to do is have conversation with them about their business and their goals, outline the best-case scenarios for their budget, and they sign on the dotted line.
And it can be easy for you too.
BECAUSE YOU CAN HAVE THAT WEBSITE… THE ONE PEOPLE IN YOUR TARGET AUDIENCE JUST CAN’T GET ENOUGH OF.
The one they get to the end of, realize there’s nothing left to explore, and feel a little sad inside.
And then, with nothing else to do (because they’ve already read everything), they sign up for your lead magnet or your newsletter just so they can make sure they keep hearing from you… and so they can devour your new content every single time you put it out.
(THIS, by the way, is what keeps you top of mind & “sells” them before they ever get in touch with you.)
Honestly, selling doesn’t have to be an uphill battle. You can make it easier on yourself.
I know you’re hard-working and that you care about your business and your clients from the bottom of your heart.
You wouldn’t be here if you didn’t.
But I also know that you’re probably a little frustrated at how hard it is to get the kind of ideal clients you just dream of working with.
Believe me, I get it.
I was there too. Constantly hearing about other consultants / coaches / webpreneurs that live this totally chilled-out business lifestyle and all I could think was, “Uggghhhhh, what do they know that I don’t?!?!?!”
So I took a TONNNNN of courses.
I absorbed everything like a sponge and did everything they told me to do. (Because if they could do it, why couldn’t I?)
And you know what? It worked. Not everything worked, but I took the advice and I figured it out.
And I’ve got no problem telling you exactly what I figured out and how I write copy that makes readers fall in love.
In fact, I teach it on my blog for free.