Not knowing what’s involved in a quality copywriting process—whether you’re trying to make it on your own as a copywriter or you want to hire one—can lead to some really unfortunate disasters.

If you’re hiring a copywriter, not knowing what to look for can result in a really expensive long-term mistake.

And if you’re trying to start a career in copywriting, skipping important steps in the process means your work won’t be as good as it should be. (Cue unhappy clients & not knowing why you never get referrals.)

So in today’s video, I’m going to go through the five most important points of what copywriting involves so you can educate yourself and avoid making a mistake.

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