by Chelsea Baldwin | Clients & customers, copywriting, influence
I want you to think of the top three annoyingly cute couples in your social circles. You know, the ones that are so into each other and never seem to have any issues or fights or trust issues. The ones who make you want to gag at the mention of their names, but make...
by Chelsea Baldwin | Copy Power TV
I’ve never, ever in my 28 years of living come across a nonprofit readily turning away donations and volunteers because they had enough. Never have I heard the words “Thanks, but no thanks. We’re actually already accomplishing all the good we want to...
by Chelsea Baldwin | conversion optimization, Website Copy
It’s super frustrating, isn’t it? When you know people are on your site, reading through what you’ve written, but they aren’t taking any action towards actually converting into a lead… let alone paying you money as a customer. You’ve spelled out your product and what...
by Chelsea Baldwin | Website Copy
The other day I read that if you see an ad where the subject’s pupils are dilated, it makes you more impulsive. Apparently, dilated pupils are a sign of sexual arousal, and even though we have no conscious idea about that fact, our subconscious instantly picks up on...
by Chelsea Baldwin | conversion optimization, Website Copy
What happens in your mind when I ask you a question? …….. …….. …….. …….. …….. …….. …….. …….. …….. You NEED to answer it, don’t you? You immediately think of your response. Even if that response is just, “ Even if that response is, “WTF? Why are you asking me this? I...
