Why Guilt Around Selling Expensive Things is BS

Let’s talk about guilt for a second. Specifically, the kind of guilt we always feel as entrepreneurs. Guilt that sounds a lot like: I should be spending more time on my business. I should have put more value into that blog post. I should be putting out more videos. I...

Marketese or Sex on a Page?

According to SiteTurners (a website with a conversion-based glossary I randomly came across the other day), Marketese is this: “A copywriting style that embellishes the effects or benefits of a product or service in an attempt to make it more attractive to the target...

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