by Chelsea Baldwin | Copy Power TV
Can I just say that I am in love with business coaches? And I swear I’m not just saying that to kiss ass since today’s video is about copywriting for business coaches. I really mean it. I invest a fair amount of what I make back into my business, and the...
by Chelsea Baldwin | Copy Power TV
I’ve never, ever in my 28 years of living come across a nonprofit readily turning away donations and volunteers because they had enough. Never have I heard the words “Thanks, but no thanks. We’re actually already accomplishing all the good we want to...
by Chelsea Baldwin | Copy Power TV
Any halfway decent designer has a good-looking website and a stellar portfolio to show off their work. If you’re a designer and you don’t have those things… jump away from this post & go get those now, because ain’t nobody gonna hire you if...
by Chelsea Baldwin | conversion optimization, Website Copy
It’s super frustrating, isn’t it? When you know people are on your site, reading through what you’ve written, but they aren’t taking any action towards actually converting into a lead… let alone paying you money as a customer. You’ve spelled out your product and what...
by Chelsea Baldwin | Website Copy
The other day I read that if you see an ad where the subject’s pupils are dilated, it makes you more impulsive. Apparently, dilated pupils are a sign of sexual arousal, and even though we have no conscious idea about that fact, our subconscious instantly picks up on...