by Chelsea Baldwin | Copy Power TV
I’ve never, ever in my 28 years of living come across a nonprofit readily turning away donations and volunteers because they had enough. Never have I heard the words “Thanks, but no thanks. We’re actually already accomplishing all the good we want to...
by Chelsea Baldwin | conversion optimization, Website Copy
It’s super frustrating, isn’t it? When you know people are on your site, reading through what you’ve written, but they aren’t taking any action towards actually converting into a lead… let alone paying you money as a customer. You’ve spelled out your product and what...
by Chelsea Baldwin | Website Copy
Soooo—logic. I’m sure you’re expecting me to give you 10 ways to construct on-page arguments about your product that people with half a brain in their head simply just can’t say no to. But…. not exactly. (In fact, I might piss some traditional...
by Chelsea Baldwin | conversion optimization, Website Copy
Ok people, I am glad you’re back. As promised in my last post, we’re kicking off a three-part series that’ll help you (particularly if you’re not a copywriter) learn how to write that classy copy that’ll have your site readers open-mouthed and drooling. Or, you...
