by Chelsea Baldwin | Website Copy
Soooo—logic. I’m sure you’re expecting me to give you 10 ways to construct on-page arguments about your product that people with half a brain in their head simply just can’t say no to. But…. not exactly. (In fact, I might piss some traditional...
by Chelsea Baldwin | conversion optimization, Website Copy
Ok people, I am glad you’re back. As promised in my last post, we’re kicking off a three-part series that’ll help you (particularly if you’re not a copywriter) learn how to write that classy copy that’ll have your site readers open-mouthed and drooling. Or, you...
by Chelsea Baldwin | blogging, Website Copy
Let’s talk for a minute about what makes copywriting bad. You know, beyond the basic stuff like the poor grammar and non-existent punctuation you see on Facebook that make you seriously question how you ever befriended such people in real life. That’s bad...
by Chelsea Baldwin | blogging
Dear Chelsea, I wanted to send you this two months ago, but shipping would have forced me to become a hooker. More on that in a minute. You want people to actually read your blog posts, right? Um, duh, Chelsea. Right. So I’m assuming you know that your headlines are...
