by Chelsea Baldwin | Copy Power TV
I’ve never, ever in my 28 years of living come across a nonprofit readily turning away donations and volunteers because they had enough. Never have I heard the words “Thanks, but no thanks. We’re actually already accomplishing all the good we want to...
by Chelsea Baldwin | Copy Power TV
Any halfway decent designer has a good-looking website and a stellar portfolio to show off their work. If you’re a designer and you don’t have those things… jump away from this post & go get those now, because ain’t nobody gonna hire you if...
by Chelsea Baldwin | conversion optimization, Website Copy
It’s super frustrating, isn’t it? When you know people are on your site, reading through what you’ve written, but they aren’t taking any action towards actually converting into a lead… let alone paying you money as a customer. You’ve spelled out your product and what...
by Chelsea Baldwin | conversion optimization, Website Copy
What happens in your mind when I ask you a question? …….. …….. …….. …….. …….. …….. …….. …….. …….. You NEED to answer it, don’t you? You immediately think of your response. Even if that response is just, “ Even if that response is, “WTF? Why are you asking me this? I...
by Chelsea Baldwin | conversion optimization, Website Copy
And today we’re talking about finessing the shit out of your writing so it’s as polished as Dante’s Inferno. Ok, maybe not that good. (Perfection is unattainable, after all. Or so they say.) But I will give you some pointers of some of the best places to get started...