by Chelsea Baldwin | Website Copy
The other day I read that if you see an ad where the subject’s pupils are dilated, it makes you more impulsive. Apparently, dilated pupils are a sign of sexual arousal, and even though we have no conscious idea about that fact, our subconscious instantly picks up on...
by Chelsea Baldwin | blogging, Website Copy
Let’s talk for a minute about what makes copywriting bad. You know, beyond the basic stuff like the poor grammar and non-existent punctuation you see on Facebook that make you seriously question how you ever befriended such people in real life. That’s bad...
