I spent Wednesday & Thursday of last week at the Internet Summit in Raleigh, and I’ve got to say, there were some wonderful keynotes (Rand Fishkin, Russell Simmons and Chris Brogan, anyone??) and speakers spitting out some pure copy + marketing + business genius during their talks.

Here’s the best of the best of what I heard. The stuff that made me snatch up my pen and scribble down their words as fast as I possibly could. Some are direct quotes, but others are paraphrased ideas because really, who has a hand that can write 145 words per minute?

 

“A great content strategy looks like empowered, loyal people… They want to tell everybody that they’re a badass, and that they’re a badass because of you.”

-Cliff Seal, Salesforce

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“Personas are kind of bullshit.”

(Try emotion-invoking phrase discovery instead.)

-Andrew Dumont, Bitly

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Think about the inner-office emails you send. You’re very personal and authentic when you send to just one other person. But when you send an email to your entire department? You over-explain things and it gets boring.

-Bart Thornburg, WeddingWire

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‘Content’ just doesn’t cut it anymore…if it ever did. The promise of content can’t be realized unless you hold yourself to the same standard as the newsroom.

-Stephanie Losee, Politico

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People don’t know who they want to buy from when they start researching a service online. So as a marketer, you have to say hello and present the experience of your brand first. Resist the urge to start hacking away at discounts.

-Christopher Lester, Emma

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“‘More’ is an enemy, and so is ‘new.’”

-Chris Brogan

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The brain makes judgements in 1/20 of a second based on merely how your content looks. If your site is ugly, people will discredit you immediately. Before they even have time to process your first word.

(Pssst… you can make sure your site isn’t ugly with this awesome DIY design course. If it’s easy enough for me, it’s easy enough for you.)

-Cliff Seal, Salesforce

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Email is the #1 activity online. Even bigger than Facebook. Also, email has a higher ROI than social. Email = $44. Social = $12.

-Christopher Lester, Emma

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You want your subject line (your hook) to be tied as closely as possible to your call to action so you don’t get a “yes” first and then a “no” second.

-Bart Thornburg, WeddingWire

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Limitations force you to run away from your comfort zone, removing you from the curse of creative stagnation. In fact, creative limitations really only get you to your destination faster. (So embrace them.)

-Marissa Coren, Uber

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Content produces an 18% higher purchase intent than standard banner ads. Also? 74% of people trust educational content from a business in their area of expertise.

-Melanie Deziel, Time Inc.

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“No matter how rich you are, you can only sit your ass in one seat at a time.”

-Russell Simmons, Def Jam Records

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“Thank God you got that English Degree. Stop using it.”

-Chris Brogan

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“If it looks like it’s falling apart, it’s probably all just coming together.”

-Marissa Coren, Uber

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“You can not fail if you don’t quit.”

-Russell Simmons, Def Jam Records

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Did you like these quotes?

After you tweet some out to your peeps, I’ve got a really cool email list you can be a part of, where I send out cool things like this. And you can be a part of it, if you want. (I’ll send you my ebook as a bonus.)

 

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