Because not getting the kind of attention your business deserves is basically hell on earth. 


Only $197

And it helps exactly zero when you search the internet for advice on WHAT to do and HOW to get that attention… and all you get is advice like “write a guest post” or “be a podcast guest.”

Like, holy f*k… yes please!!!

“OF COURSE I’D LIKE TO BE A GUEST ON A COOL, POPULAR PODCAST,” you think, “if I knew how to get the attention of the right people, I wouldn’t be reading this advice in the first place!”

Because I don’t know about you, but I was so desperate in my first year in business that I’d try anything and everything just to get a single visitor to my website. 

So, when I read that kind of advice from people easily getting tens of thousands of visitors per day, it’s pretty fair to say I was a little angry. 

But underneath all that anger was a little sadness.


What was it about ME that wasn’t good enough?


Should I have a better degree from a better college?


Should I have samples in my portfolio from even cooler websites…. even though I tried like hell to pitch them… even offering to work for free… but they STILL wouldn’t bite?

Like, what was the piece of the puzzle that I was MISSING?

I knew I was smart…

…Or at least everyone I knew in my real life told me so.


And I knew I had a talent for writing… 


Call it a moment of reckoning if you want to, but I’d tasted enough of the freedom of working for myself that I was hell-bent on not going back to another 9-5.

I didn’t want to use an iron on my clothes and drag my bum out of bed at ungodly hours.

So I went out on a limb and decided to spend all my extra money on business and copywriting courses.

Because if these people had figured out it… surely they could teach me, right?

So I spent $700 here, $200 there, another $50 just because… and then another $350 for good measure.

I took a course that taught me how to structure my freelance business so my clients felt like they were dealing with a high-end service provider.

I took at least five different copywriting courses to make sure I wasn’t missing out on any secrets.

I read three different books on direct response marketing and advertising. And nothing short of 10 self-help books.

I even started tapping on my face while stating my worst fears around money and success out loud.

I cried a lot during that time.

I don’t know why exactly, maybe I was just finally letting myself feel the pent-up frustration from trying my ass off and never seeing any results.

Or maybe I realized that there really were secrets that had been kept from me when it came to money and business.

Maybe it was because I’d felt the harsh struggle for money for my entire working life—since I got hired as a drug store cashier at $6.50 per hour.

But now that I knew the “secrets” and didn’t have to struggle in my business anymore, and I didn’t know how to handle myself.

So tears of relief, maybe? 


As long as you’re okay at what you do—even just mediocre—all you need is a good, strong, powerful image… and you’re golden.


That’s it.

I didn’t have to compete on low pricing, because when high-quality clients want to get good work done, they actually expect to pay high prices for it.

(And pro tip: if your prices are too low… that’s a red flag for good clients to stay away.)

But if you’ve got a powerful image?

And if you show up acting like you own the place without whim or apology?

They can’t get enough of you.



And it’s so appropriately called….



It’s a course that’ll help you totally transform the most important pages on your website from “Ehhh… it says what I do… so I guess it’s good enough.” to something more along the lines of “Holy shit wow, this is GOOD. Anyone who reads this website would be a FOOL not to hire me!”


And honestly sweets, I can pretty much guarantee your site vistiors won’t be able to get enough of you once you implement these copywriting tactics.


  • How to uncover the core, most important emotions your ideal customers have around the work you do
  • How to appeal to those emotions with actual written words in a way that is literally impossible to ignore
  • Where to put these phrases on a page to have the most impact
  • Easy-to-follow, proven templates for your Home, About, Sales, and Lead Magnet Download pages
  • Three different types of Sales page templates to choose from:
    • E-Commerce product descriptions
    • ‘Hire Me’ for freelancers, consultants, coaches, creatives, and service professional
    • Long-form info product sales pages
  • A lead-you-by-the-hand unique editing process to make sure everything reads seamlessly
  • The brain science behind the hormones and emotions released when reading different types of text
  • Instruction on choosing & constructing the best call to action possible for each page and your business model


Only $197

Emotional Appeal

Learn how to appeal to your audience’s emotions: One at a time, and in an order they can’t ignore.


Write Copy for the Exact Results You Want

Use your new-found emotion & brain science knowledge to write the best web copy your niche has seen. Ever.

A Website That Gets Remembered

Publish that copy on your website & just watch how your audience responds. (You’ll love it.)

Only $197


Module 1

Find the PEFECT Emotion-Based Phrasing

Module 2

Turn Your Boring Homepage Into An Emotion Explosion

Module 3

Go From Socially Awkward Geek to Jaw-Dropping Rock Star (Or: The About Page)

Module 4

Shake Yo’ Money Maker (Or: Sales Pages)


Module 5

Sweet, Sweet Seduction (Your Lead Magnet Download Page)

Module 6

Primp & Polish Your Way to Money-Making Success (The Editing Process)

Bonus Module 7

Color = A Language More Powerful Than Words

Only $197

Before this course, the only way to learn the from me was through limited local workshops I offered a few times per year… and they were always at odd weekday hours.

But now it’s all consolidated into one place, where it’s easy to access online any time of day… and you can go at your own pace.

It includes six core modules…. each with a detailed instruction video and easy-to-follow PDF homework documents.

The work of each module is designed to help you create a truly powerful image for your business… the kind that commands instant respect and shows your visitors HOW MUCH they NEED to get in touch with you.

By the end of the course, you’ll have the website copy of your dreams… the kind of copy you used to think you could only get by paying $1,000+ per page for someone else to write for you.

The kind that’s so effective, people won’t be able to fill out your contact form fast enough.

And getting work… and well-paying work will be SOOOO MUCH EASIER you won’t know what to do with yourself.


Only $197

And it’s available for you… all six modules and lifetime access to it… for only $197.

That’s less than $50 per power-punching page of copy.

You’ll be equipped with some of the best copywriting knowledge in the biz to use & reuse as your business shifts and grows.

PLUS I’m offering a 15-day money-back guarantee, which gives you plenty of time to try out the course to see if it’s a good fit for you.



Only $197


And it’s that for the most part, all of the “premium, high-priced” copywriters out there pretty much use the same process.

Sure, some people do different steps in a different order… some do things one way instead of another. But the end result… and the way it makes your audience feel about you, your competence, and how much they NEED YOU ASAP is the same.

So instead of putting you through the ringer and telling you to “pay your dues” to learn it for yourself… I’ve boiled down the process into the sweet spot that works the best for me and my clients.

Because honestly?

I’m damn tired of seeing talented, well-meaning people not earning the living they deserve and that will make the world a better place.

We NEED the world to be a better place.

Heck, *I* need the world to be a better place.

And I know the heart-driven business people like you who end up on my website are the kind of people that WILL make the world a better place… via your business and the kind of life you lead.

Only $197


You’ll be easily identified as the most competent and most experienced in your niche (even if you’re not), and people will love reading your site so much, they won’t be able to get enough of you.

If you tell them to download your ebook… they’ll do it.

If you tell them to sign up for your email newsletter…. you’ll have their email address in your MailChimp account faster than you can sneeze.

And if you tell them to get in touch about starting a project with you?


You bet your prettiest panties they’ll be doing it.

So make sure you get in today.



Only $197

Because more money IS waiting for you. The question is… will you stand up and take it?!?

And remember: if you buy it and it doesn’t work for you… you’re protected with my 15-day money-back guarantee. 

And now…. FAQ.

1. What if I’m not sassy like you? Do I have to change my style to match yours?

Absolutely not, sweets! This course is structured to bring out your voice that’s unique to you.

If you’re sassy… that will come out. But if you’re nice, meek, and a total delight of a person who never says a cuss word… that’s what will come out.

And you do not need to be sassy to be convincing. (Trust me. You’ll still make amazing sales.)

2. What if I’m already a copywriter? Will I learn anything new?

If you’re already living your dream as a high-earning copywriter, maybe not.

But if you haven’t achieved that dream yet, there’s a lot for you to learn here. (And yes, I’m totally down if you want to “steal” my approach and use it for your own client work. The world needs better copywriters, so I’d be happy to help you become one.)

3. How does the money-back guarantee work?

If you purchase the course and go through the modules and it doesn’t work to give you stronger, more powerful copy… send me an email within 15 days of the purchase date showing me your work and I’ll process a full refund.

Once the refund is processed, you’ll lose access to the course.

4. What do you mean by lifetime access?

It’s for the lifetime of the course. Because if I peace out from this earth before you, I won’t be able to keep the site going for the rest of your lifetime.

But since I’ve got big plans for this course, I fully intend for it to be around for a long, long time.

And if I ever do take it down, I’ll give you plenty of advance notice.



Only $197 for instant access.

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