Subtitle: What Happened When I Discovered My “Why”

Find your why.

If ever there was a piece of feel-good advice I rolled my eyes at, it’s that one.

Actually, there’s a lot of feel-good advice I roll my eyes at, but that one was a doozy.

Because, like, come on people.

Yeah, it’s all good and fine and dandy to have a higher calling attached to what you do in exchange for money… but at the end of the day, I think we can all admit we’re after money.

No, money doesn’t solve all our problems. And no, it’s not the end-all-be-all of life.

But more of it sure as hell does make our lives easier, doesn’t it?

So the thing I couldn’t stand with the “find your why” advice shit was the complete disregard for the money.

That and the “love your job and you’ll never work a day in your life” BS.

Newsflash: I do love my job.

I love it so much I could never imagine myself doing anything else for a living.

But not every day is a dream come true.

And as much as I love doing it, I do it for the money. I’ve yet to ever accept payment in shits and giggles, and I don’t think I ever will.


I couldn’t ever put that piece of advice away.

Usually, when someone says something that annoys me, I brush it off with some sassy comment and forget about it.

But when these hokey I-love-what-I-do-and-you-should-too life coach gurus kept talking about my “why” it’d stick to me no matter how hard I tried to brush it off.

Because…. were they REALLY that happy in their work that it felt so effortless that it just rolled off the end of their fingertips, through their computer, and out into the world????

And if they were that happy in their work…. WHY COULDN’T I BE TOO?!?!

So on Black Friday, I bought some business courses.

Really, I just thought they’d help me make more money (they will, and I’m so thrilled), but as a part of the Black Friday deal, I got Bryan Harris’s Rapid List Building Course for free.

It’s the version of the course that focuses on starting from scratch to your first 500 subscribers.

And while I’m not starting from scratch, I do want to grow my list… and I want to grow it terribly.

But before he started dishing out instructions on how to get your list to grow from 0 to 500, he had me sit down and write out WHY I wanted 10,000 subscribers and what I’d use that leverage for when I had it.

My first thought, of course, was “to make more money” via selling my services and my upcoming course.

But I felt like that was a little shallow, so I dug a little deeper.

And when I realized my deeper drive for money, money, money, I cried a little bit.

Now, every day at 7 am, I get a text message that says this:

“I want 10,000 subscribers to help myself and others retire early & live better, more meaningful lives.”

Because in all honesty, the reason I want to make butt loads of money right now is so I can funnel all of it towards buying a house so I no longer have to pay rent or a mortgage.

And the reason I don’t want to have to worry about paying those is because right now rent is my biggest expense, and not having to worry about making money to meet that bill every single month would seriously free me up to focus on things that I’m more passionate about.

Because honestly, it’s when you don’t need the money when your work counts the most.

And the earth right now needs that work.

We need it for the sake of the environment.

We need it for the sake of peace in humanity.

We need it for the sake of acceptance and tolerance.

And heaven knows we need it for the sake of politics.

We need more people who aren’t constantly worried about meeting their rent or mortgage payments so that our world and humanity can continue to advance.

And we need people who don’t have to wait until they’re 60 to do it.

Because while there’s absolutely nothing wrong with being 60 and stepping into your passion, we could all benefit even more if you could step into it at 50 instead. Or 40. Or, dare I say, 30 or younger?

So when I preach about charging more and making more money, it’s not for the sake of greed and buying fancy, pretty things.

(Though, if fancy things are what makes you come alive, then by all means…)

It’s about making the world a better place.

About using my power and your power to see good things happen to our human brothers and sisters, and to proactively protect our mother earth and our animal friends that are dying off in droves.

Because seeing this beautiful earth and the species it created decay and die off absolutely breaks my heart.

And as much as I want to do something about it, right now my hands are tied to making sure I make enough money to make my own ends meet before I can really pursue that passion.

And I don’t know how I’ll do it on a deeper level once I own a house and don’t have to worry so much about bills.

Maybe I’ll just continue working but funnel the amount of my rent payment towards my favorite non-profits.

But even if that’s “all” I do, wouldn’t the world be SO MUCH better off because of it?

So, my dear friend, I’d like you to take a moment to think about what your “why” is for your business overall and what your theme can be for 2017.

Because now that I’ve figured out my “why,” even though I’m doing the exact same work as before, I feel so much more energized every time I sit down at my desk.

I actually enjoy working longer hours and become inspired more often.

So beyond making money, why do you care about growing your business?

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What will that money or that platform mean to you?

I’d love to know, so tell me in the comments or shoot me an email. 

All my peace and energy to you this fine new year,



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