Y’all know I hate jargon.

Hate it to the point that I commit myself to teaching people how to obliterate it in their own copy.

I hate it so much, that the instant I read this little comic strip in “The Big Book of Hell” by Matt Groening, I instantly plastered it into my Instagram feed:




And I hate it so much, that I got inspiration from this little 5-part comic strip to create today’s video.

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Forget the rabbit’s pessimism, you can TOTALLY stop using jargon / “forbidden words.” And in today’s video, I’m going to point out some of the words that annoy me the most, and give you some ideas for substitutions or things to say instead.

So let’s get into it, shall we?



These words are so annoying and meaningless, aren’t they?

But also, SO EASY to replace if you just take a moment to be deliberate about it.

So tell me…. what are some of your most-hated “forbidden words” in copywriting?

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