Other copywriters in my field may want to crucify me for this….
But I’m going to tell you the truth as I know it:
And that is that it’s 100% possible to become a perfectly decent copywriter even if you’ve got no experience. (Yes, copywriting with no experience IS possible.)
Whether you want to learn how to write effective copy because you want to write an *epic* home page for yourself and you don’t trust anyone else to do it, or if you want to start your own freelance copywriting business on the side, but you don’t exactly have a massive portfolio to back you up yet—either of these things are TOTALLY possible.
In this video, I’m going to teach you a strategy I teach to my paying clients and e-course students and that gets amazing results, even for people who’ve never done copywriting before. (And at the end, there’s a pretty cool freebie offer.)
So. You want to try your hand at copywriting with no experience, yeah?
Maybe you’re just trying to write an amazing home page for your business so you get more attention than your competitors.
OR – maybe you want to start a side career as a freelance copywriter, but you don’t have a lot of experience to back you up… but you still want clients.
Well, my dear, this video is for you.
Today we’re going to go over the strategy I teach to non-copywriters to help them vastly improve their copywriting skills and get more conversions online, and at the end of the video I’ve got a great free offer for you.
So if you’re ready to dive into it, let me share my screen with you:
[switch to screen of blank document]
Okay, so the biggest problem in the online business world—whether you’re in a B2B or B2C business is this:
And typically we think of “jargon” as obscure phrases that people in suits and skyscraper corner offices use to make themselves sound important.
And that is jargon.
Phrases like “innovative solutions” or “on the radar” or “blue sky thinking.”
Yes, we all hate those phrases.
But there’s another type of jargon that almost always flies completely under the radar, unnoticed by nearly everyone except the people trained to have an eye for it.
And after this video, you’ll be one of the ones trained to have an eye for it.
And that kind of jargon is anything that’s said that’s expected to come from someone in your niche or industry.
For example, let’s take copywriting as an industry.
HOW MANY TIMES have you looked up a copywriter’s website and read these phrases:
“impact your bottom line”
“take your business to the next level”
Honestly, that kind of quote-unquote “copywriting” is just as bad as the typical corporate jargon we all love to hate.
Because while “impacting your bottom line with compelling copy” does sound like a good thing, it’s way too lofty to actually MEAN anything substantial to anyone, and the fact that everyone and their brother is already saying it makes it even worse.
There are no DETAILS about what these phrases mean, so we glaze over them and one website looks just like the next with nothing major to differentiate with.
I mean geez, it’s like we’re perpetually afraid to mention any DETAILS as a society, so when you do, you stand out. And you stand out in a GOOD way.
So here’s how you get rid of jargon & write copy that helps you stand out.
Let’s say your a copywriter who has the phrase “compelling copy to take your business to the next level written on your site.
[type it on the screen]
Now I’m going to break these up into their two phrases.
[type them out on the screen separately]
Okay, so let’s start with compelling copy. The way to turn this from jargon into something fresh and interesting is by asking yourself, “Okay, how does this play out in real life?”
So under compelling copy, I might type “interesting stories.”
But even that’s still a little ambiguous, so I keep going:
- interesting stories
- stories that people read from start to finish
- stories that people will spend minutes on end scrolling through
- the kind of stories that make readers FEEL like they’re right there in the moment with you
- stories so real, they make you feel like you’re right there in the middle of the scene
Take your business to the next level
- make more money
- get more customers
- bring more readers back to your site
- convert more of your traffic into subscribers
- turn more of your subscribers into paying customers
- meet your next income goal
- meet that income goal that you didn’t think was possible before
So do you see how I moved from the ultra generic into the super specific?
THAT’S what you have to do to be a good copywriter… and what you can do to be an amazing copywriter, even if you have no experience.
So now let’s take our original phrase….
[copy & paste it]
And use what we’ve just written out in this details exercise to write something WAY more interesting:
[type this underneath]:
The kind of stories readers scroll through line by line, for minutes on end. (And that then turn them into the kind of loyal customers you’d only ever dreamt about before.)
So for the first line, I added another detail: the “line by line” part. And for the second sentence, I combined two of the phrases I teased out from the second jargon phrase.
Do you see how that works?
(And how being an “expert” copywriter is totally possible even if you have no experience?)
Yes, the second one is longer…. but it’s SO MUCH MORE MEMORABLE, isn’t it?
If five copywriter websites said some combination of the original jargon phrase and ONE said something along these lines, THIS is the one you’d remember, isn’t it?
Okay, so if you found that useful, you’d LOVE my free email course that shows you how to do this more in-depth, along with two other easy-to-learn strategies that makes on-site copywriting WAY more effective & interesting.
It’s available at getcopypower.com under the “Freebie” tab, but I’m also putting a link up to it in this video.
It’s three lessons, with one delivered each day, that teach you the most effective copywriting strategies I teach to my clients and e-course students. (And it’s totally free.)
So go there and get that now, and let me know how it helps you improve your copywriting.
If you had any major “Aha!” moments during the video, I’d love to know about them in the comments below. (Or if you feel more comfortable emailing me or tagging me on social media, that’s cool too.)
The freebie course I mentioned is available here: http://getcopypower.com/free-email-course/ – so make sure you get in on it ASAP. It’ll take what you learned in this video and make it even more effective.
(Also, make sure you subscribe to my YouTube channel so you don’t miss out on any future copywriting tutorial videos I publish… and there are a lot of them coming.)