Okay, so this is a bit of a detraction from the typical copywriting advice I give in my videos.

But it’s a question I get often, which means it’s important.

The difference is subtle, and the two terms often interchangeable in “industry speak.”

However, for those of you who are in the market to hire a copywriter or a content writer, the difference could save you a lot of frustration and confusion.

For one, it’s okay to hire a generalist. For the other, you’d be kicking yourself in the shins if you didn’t go for a specialist.

One is about selling, and the other is about informing.

And often, the type of copy you need written will determine which kind of writing expert you should hire, and which ones you should say “no thanks” to.

In this video, I’ll explain the difference between the two, and what each is best suited to do for you and your business.

It’s a short, 5-minute video, so if outsourcing your content is something you need to do, check it out:

Click here to get my FREE Tacky to Classy Copywriting Handbook. 📒
Increase your conversions & sales ASAP.

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons and share it with your network.


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Great copy is the secret to any high-performing website. And for most people who find themselves on the Copy Power website, it’s THE ticket they’ve been looking for to get more conversions and more sales. 🤑 💰

Which is why I’ve put together a FREE handbook to help you write better copy on your website so you can understand how great copy is written & start selling more, like, ASAP.

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