It’s very rare that I have a client who feels like they’re doing a great job with their social media channels.
Heck, even I know I’m not taking advantage of social media like I should, and a lot of the work I do is as an online marketing consultant.
There’s just so much to it that it’s impossible to master it all… especially as a small business.
So how do you guarantee that you’re making the most of the social media work you do put in?
Thankfully, it’s not about “secret tricks the gurus aren’t telling you” or some new-fangled “growth hack.”
Instead, it’s all about how you use the words that your prospects are passively reading to grab their eyes and jolt them to attention. It’s about how well you make them interested in what you’ve got to say… and making it clear that what you’re saying is more important than their cousin’s baby eating sweet potatoes for the first time or the fact that their old evil boss finally got fired.
In this video, I’ll live edit items on Facebook, Twitter, and LinkedIn to show you how you can do exactly that with your own business… and finally stop worrying over whether you’re doing “enough” on social media once and for all.
Copywriting for Social Media
In the last video, we talked about copywriting for Facebook ads, but today we’re going to talk about copywriting for social media in general.
Almost every single business has some sort of interactions they do online… and the vast majority of them depend on social media for at least part of their marketing.
So while social media may not be your bread-and-butter and the way you generate most of your leads and sales, IF you have a social media presence, it’s super-duper important to make sure that everything you write and publish on social media matches with your brand identity and the kind of writing that’s already present on your website.
In my own case, I can’t think of one single lead I’ve ever generated from Twitter, but I use Twitter almost every day because I know the people who follow me like to see small updates from me related to the things that I work on and just about me in general.
I’ve used my blog as a way to establish my credibility in the field of copywriting, and on the blog, I talk about all the ins and outs of psychology, Brain science, and neurolinguistic programming as they relate to copywriting. But if you read my posts, you’ll also notice that I like to make jokes about myself, share some personal experiences, and use the kind of language that I would use if my reader we’re sitting in my living room next week and we were having a conversation it Is really close friends… which does mean the occasional curse word sometimes.
That may not be your brand, and that’s totally okay. The most important thing is to make sure everything you share on social media does match up to your brand AND, since social media is not your website, you want people to become enticed enough to click through on the things you post.
So today, we’ll look at Facebook, Twitter, and LinkedIn. We’ll go directly into my own feeds, pick out something someone has shared (from business, not just for my aunt or something), and we’ll talk about how what they’ve shared relates to their brand or not, and how good of a job it does in enticing people to take the action they’re after.
Let’s get started, shall we?
[live editing in my social media streams]
I hope you can see how those few examples will help you when you write your social media teaser text from now on.
If you liked this video, please share it on LinkedIn Facebook or Twitter, or like it below.
Also, make sure to hit “subscribe” because even though this video is about copywriting for social media, I’ll have other videos coming out that will help you with more specific things for your website and online presence—no matter what your type of business is.
And if you want even more tips on how to improve your conversions right now, I’ve got a link to my free e-book in the description below. It talks about five hacks I use on the landing pages I write to decrease bounce rates and increase conversion rates, which I think is something we all can use.
Thank you for watching! See you around!