“Do email marketing because it’s highly profitable. If you do, you’ll have a million-dollar business.”
That’s pretty much my take on most email marketing advice out there. To be fair, I know there’s a lot of smart people with smart advice who go a lot more in-depth, and some of them actually have very good advice about email marketing.
But the gist of most of the advice on email marketing is technical – when to start a launch, how to schedule email automation, how many sales emails to send before you take down an offer, etc.
And while that can be helpful… none of that advice is going to help you if your emails aren’t interesting or valuable.
Which is what I’m talking about in today’s video.
As a copywriter, I’m being 100% honest when I tell you marketing emails are some of my favorite things to write. But it’s not because of how much money they can make… it’s because of the relationship-building and loyalty that happens as a result.
So in today’s video, I’ll walk you through my 3 most important tips when it comes to copywriting for email marketing and show you how the people I love to receive email from do it really well. Then I’ll show you how I successfully implement it for myself, even though my systems aren’t nearly as sophisticated as theirs.
So if the “need” to do email marketing has had you stumped, this video should help you spur some ideas on how you can get started, provide value, relate to your audience, and have profitable sales offers when the time is right.
Today I want to talk about copywriting for email marketing, because if I’m totally honest, emails are THE thing I love to write most as a copywriter.
I know that might sound odd, because they’re not technically “published” pieces with a by-line with my name on them for the world to see, but I just get really excited about the relationship-building and trust-building potential that email can provide way more than any other written medium.
Because for the vast majority of us, our email inboxes are scared spaces… we won’t just give our email addresses out to anyone and everyone and give them permission to email us.
So when we do give our email address to someone, we’re trusting them with it.
And if they hit us with a million different sales offers right away, we unsubscribe and it’s the last we hear from them.
BUT, if they start hitting us up with value & make an effort to feel like they’re trying to get to know us on a personal level, we eat it up. We take their advice, we get to know them through their stories, and we actually look forward to getting more emails from them.
And a lot of marketing advice you’ll read will tell you that you need to do email marketing because it has the potential to be HIGHLY profitable… and while that’s definitely true, it’s not going to be profitable at all if you’re turning people off and driving them to unsubscribe instantly.
So my biggest three tips for email marketing are:
1) Provide value straight out of the gate
2) Tell your story in a vulnerable way
3) And three, of course, be PERSONABLE and not sales-y
Because when you’re personable and the time comes to make a sales offer that makes sense for your recipients, they’ll be much more receptive AND much more likely to actually buy when the time comes.
So rather than going through and doing re-writes like I do a lot of times in my videos, I’m going to share some of my favorite people to get email marketing from & show you how they do a good job of this.