Believe me: I’ve been there.
Trying to figure out what the hell you’re doing with your site’s copywriting and just hoping to god it’s sufficient for enough people to buy from you to keep your business afloat.
I’ll admit: expert copywriting is kind of a beast to figure out and master… especially if you’re just getting your toes wet in it.
Fortunately though, you don’t have to be an expert copywriter to have good enough copywriting or to make some major improvements to your on-site copy today.
So instead of inundating you with a million rules on headlines, how to write your first sentence, hooks, sub-headings, calls to action, and story, I’ve got three easy-to-understand and easy-to-use tips for you in this video.
I promise they’re not complicated and that they’ll improve your site.
Check them out:
Hello beginning copywriters.
I’ve got a special video just for you today. I’m going to go over three different copywriting tricks that are easy to implement on your website that’ll improve your conversion rates and your sales.
First of all, though, in case you’re coming into my YouTube channel without knowing who I am, let me give you a small introduction:
My name is Chelsea, I’m the founder of a business called Copy Power where I teach psychology-driven copywriting tactics that help business owners and marketers improve their bottom lines by making more sales and more money by making sure their copywriting is up to scratch.
In a former life, I worked as a content writer for various companies, and then as a Content Director and CMO for a tech company and startup incubator… so I got plenty of first-hand experience experimenting with copy that worked and didn’t work.
Based on that experience and the work I do for my clients today, I’ve got three different tricks you can use with your on-site copy to make your website more effective.
1. The first one is to always make a promise that the other side of the transaction WILL deliver on.
And don’t be vague about it.
For example, I don’t talk about my services as a conversion-focused copywriter by saying I’ve got experience working with 50+ brands in over 10 countries and that I’ve written over a million words in my lifetime and expect that to convince people that I’m good enough for them to hire me.
No, instead I talk about specifics that I deliver: turning readers into devotees, making your website copy so good that you’re proud to hand out your business cards, reducing bounce rates, increasing conversions, making more sales worth multiple thousands of dollars. Stuff like that. Specific promises.
These work because they speak to pain points your audience members are experiencing, while also enticing them to read more about you. And the more they read about you, the more attached they become to you and your brand.
2. The second one is to have multiple calls to action, but only ONE call to action.
This isn’t contradictory advice—only offer one thing per page, but offer it multiple times on the same page.
You’ll see your conversion rates go up.
So if you have an offer to download an ebook, don’t “save” the call to action for the end of the page.
Put it at the end of the page, sure… but also put it after the first section of your blog post, in a popup, as a button 3/4 of the way through your post, and in the side bar.
This drives your offer home and increases the likelihood that people will actually sign up for it and enter your sales funnel as leads.
And this is pretty easy to do: You can do it with on-page call to action boxes, text hyper links, embeddable MailChimp forms, side bar widgets, popups, and little offer bars that display across the top of your screen.
3. The third thing is to get rid of jargon and be specific.
We all know that we need to get rid of jargon, but most of us don’t know HOW.
The “how” is simply getting specific by taking a jargon phrase and asking how that phrase actually manifests itself into tangible items in real life.
For example “high-quality content” is jargon. But “blog posts that get read all the way to the bottom and convert at least 5% of new visitors” is INCREDIBLY tangible and specific.
And if you’re in the market to hire a blogger, you’ll be much more likely to hire the one promising “blog posts that get read all the way to the bottom and convert at least 5% of new visitors” instead of the one promising just “high-quality content”, even if the first one does cost more.
So, in short:
1. Make a promise.
2. Display one call to action multiple times.
3. Get rid of jargon.
If you implement the three things on your site, I promise you’ll see better conversion rates.
And if you’re a little stuck figuring out how exactly to get rid of jargon, it’s covered much more in-depth in my industry-specific videos in this channel, which you can see by clicking through to my channel page.
So if you like this video, I have plenty more where it came from. If you’re watching on my blog, you can click the title at the top of my screen to get to my YouTube channel, where you’ll see all my past videos and subscribe to get in on the future ones.
I publish a brand new video every other week with ideas and examples of how to improve online copywriting to improve conversions and sales.
I’ve also pasted a link below to my ebook that has five easy-to-implement copywriting tips that’ll help you decrease your bounce rates and increase your conversions and profits for any page on your website. You’ll be able to read through it in 20 minutes, and it’s definitely worth the download.
Thanks for watching! Bye!