Ever seen a Facebook ad that just made you roll your eyes?
Even if you’re not a marketing professional, you just know the person who put that ad up didn’t think things through.
Especially on the hyper-targeted, information-rich platform that is Facebook, the fact that an old coworker and a distant cousin both like a page dedicated to a certain food product really isn’t a compelling enough reason for you to allow that same food product to pollute your newsfeed.
On Facebook in particular, you have to power to resonate so powerfully with different pockets of your target audience because Facebook lets you decide which types of people see which ads you publish.
It’s an incredible opportunity, but you really need to make sure the copywriting in your Facebook ads doesn’t fall flat.
You’ve got to make sure your Facebook ads copywriting does two things:
- Instantly resonates with the people who see it
- Prompts them to take action (which in this case, is clicking on the ad to reap a specific benefit)
In this video, I take you into my own Facebook newsfeed and live-edit ads targeted towards me to give you ideas on how you can improve the copywriting of your own Facebook ads.
Copywriting for Facebook Ads
Today we’re going to talk about copywriting for Facebook ads.
Have you ever seen sponsored posts (which are ads, by the way) come through your Facebook feed that just make you roll your eyes because they’re so freaking cheesy? Or seen ads that have pretty pictures and tell you that your friends like a certain page, but do nothing to tell you why the heck you should bother liking that page too?
Don’t worry, your Facebook ads don’t have to be like that.
They can be the kind of ads that are even more interesting than your cousin’s new baby pictures, that people want to take action on without realizing they’re ads.
And I personally think careful copywriting for Facebook ads is SO important because of the ability you have with Facebook to target to VERY SPECIFIC audiences (that you don’t have with any other ad platform, as far as I know).
The potential for a great return on your investment, even on a tiny investment, is huge.
So I’ll open my own Facebook feed, scroll through, and find some ads we can work on. Just promise me you won’t stalk my friends and family you see there. Ok?
Here we go…
The reason I’m not focusing on these sidebar ads right now is because I’ve noticed they have a tendency to refresh and change while I’m scrolling… and I don’t really want that to happen while I’m talking you through a revision. 😀
So we’ll go with the ones that show up in the feed itself.
[3 ads & ways to improve – doing this “live”]
If you liked this video, it’d be great if you could share it on LinkedIn or Twitter. (Or Facebook, of course.)
You also want to make sure to hit “subscribe” because even though this video is for Facebook ad copywriting, I’ll have other videos coming out that will help you with more specific things for your online presence—no matter what your type of business is.
And if you want even more tips on how to improve your on-site conversions now, I’ve got a link to my free e-book in the description below. It talks about five hacks I use on the landing pages I write to decrease bounce rates and increase conversion rates, which I think is something we all want from our websites.
So thank you for watching! See you around!
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