When you’re selling…

Especially when you’re selling online…

Every single thing you write on your sales page is a build up to your call to action where you ask for money in exchange for what you’re selling.

And because a call to action is THE decision point, it’s crucial that you give it a fair amount of attention.

(Because honestly, it can make or break a sale.)

Today’s video is super quick, but in it we’ll go over two essentials of a good call to action.

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