by Chelsea Baldwin | copywriting, influence, Website Copy
You know what it feels like to be the odd ball out. When you’re there in the room, but it’s clear you don’t belong. Someone might be an asshole enough to point it out—but even if they don’t, the tension in the air speaks for itself. You’re not a part of the “in” crowd...
by Chelsea Baldwin | Copy Power TV, copywriting, Website Copy
Most personal trainers don’t only rely on the internet to bring them business. Some do, but most of you guys are using gym networks, word of mouth, and referral programs to keep your client rosters full. But, like most smart business people, you also want to...
by Chelsea Baldwin | conversion optimization, copywriting, Website Copy
You know those pissy, angsty commenters on Medium who will absolutely tear you to fucking shreds if you write a sentence that has one word in it more than is 100% necessary?!? They’re idiots. And I’m saying that not only because they get on my nerves so badly (or...
by Chelsea Baldwin | conversion optimization, Website Copy
The thing is, when someone’s considering a purchase, they’re in a vulnerable position by the sheer definition of the word vulnerable alone. For reference, according to New Oxford American, vulnerable = adj; susceptible to physical or emotional attack or harm — in need...
by Chelsea Baldwin | conversion optimization, Website Copy
You guys ever buy a new car? I bought a Prius in September—eight months ago, mind you—and I’m still shocked at what some companies are sending me in the mail and trying to scam me with. Since buying things like cars and houses are public record in the US, you...
by Chelsea Baldwin | Website Copy
We’ve all seen people enjoying the ride of a power trip. The look of ease and satisfaction in their eyes, the proper, shoulders back and down posture our yoga teachers are always preaching at us, the ease with which they command the world around them to do their...
