by Chelsea Baldwin | conversion optimization, Copy Power TV, Website Copy
In today’s video, we’re talking about using copywriting to ask for… … MONEY!!!! I find that so many times, entrepreneurs (especially service professionals) like to be altruistic and tell themselves that they’re in it for the passion more...
by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, Website Copy
I teach a lot about what to do with your copywriting, but not so much about what not to do. But a lot of the times, knowing what not to do is just as important as knowing the “to-do” list rules when you sit down to write a piece of copy. Why? Because you...
by Chelsea Baldwin | business, Copy Power TV, copywriting, Website Copy
Okay, so this is a bit of a detraction from the typical copywriting advice I give in my videos. But it’s a question I get often, which means it’s important. The difference is subtle, and the two terms often interchangeable in “industry speak.”...
by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, Website Copy
Copywriting for websites. What a broad topic. Like, so broad it’s literally impossible to cover in one video. Or in 100 videos, for that matter. But sometimes, you don’t need to dive ultra-deep into copywriting to improve your website. Sometimes, all you...
by Chelsea Baldwin | Clients & customers, Copy Power TV, Website Copy
Let me just say, I’m sick of the “starving artist” mentality. I live in a city with a thriving art scene with plenty of successful, six-figure artists. But despite that, the vast majority still seem to have the mindset that art is only a fun hobby that you might be...
by Chelsea Baldwin | Copy Power TV, copywriting, Website Copy
Y’all… I’ve got some mad respect for life coaches. They sit down, hear out all of our crazy goals, then hear out all of our crazy emotional problems and help us get a handle on them. And if that weren’t enough, then they put custom-made action...
