by Chelsea Baldwin | blogging, Website Copy
SEO. The lady’s a bit fickle, isn’t she? When you research her online, you find out that you’ve got to do this, this, this, this, this, that, and a little more of this-that just to keep her happy. Alt tags, h2 tags, headlines but only one h1, keyword frequency, first...
by Chelsea Baldwin | conversion optimization, Copy Power TV, Website Copy
When you’re selling… Especially when you’re selling online… Every single thing you write on your sales page is a build up to your call to action where you ask for money in exchange for what you’re selling. And because a call to action is...
by Chelsea Baldwin | conversion optimization, Copy Power TV, Website Copy
In today’s video, we’re talking about using copywriting to ask for… … MONEY!!!! I find that so many times, entrepreneurs (especially service professionals) like to be altruistic and tell themselves that they’re in it for the passion more...
by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, Website Copy
I teach a lot about what to do with your copywriting, but not so much about what not to do. But a lot of the times, knowing what not to do is just as important as knowing the “to-do” list rules when you sit down to write a piece of copy. Why? Because you...
by Chelsea Baldwin | business, Copy Power TV, copywriting, Website Copy
Okay, so this is a bit of a detraction from the typical copywriting advice I give in my videos. But it’s a question I get often, which means it’s important. The difference is subtle, and the two terms often interchangeable in “industry speak.”...
by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, Website Copy
Copywriting for websites. What a broad topic. Like, so broad it’s literally impossible to cover in one video. Or in 100 videos, for that matter. But sometimes, you don’t need to dive ultra-deep into copywriting to improve your website. Sometimes, all you...
