by Chelsea Baldwin | blogging, copywriting, powerful copy, Website Copy
Take yourself back to middle school for a second. Are you there? Can you smell the smell of three-day-old french fries and chicken patties coming from the lunch room? See the florescent lights? Hear the sound of lockers? Still cringing at the frosted tips and spiky,...
by Chelsea Baldwin | business, conversion optimization, Copy Power TV, copywriting, marketing, powerful copy, Website Copy
Real estate professionals. Holy shit, LOVE you guys and the work you do. You help us find our homes, and help us understand the best places for us to live our lives out of. Which is no small superpower. AND you help us understand the financial mumbo-jumbo of it all,...
by Chelsea Baldwin | blogging, business, Clients & customers, influence, powerful copy
You guys remember that whole Domino’s Pizza deal? Like, when the CEO got on TV and openly admitted their food sucked? And when they showed non-flattering customer pictures of their pizzas being delivered with the cheese stuck to the cardboard instead of the actual...
by Chelsea Baldwin | business, copywriting, influence, powerful copy, Website Copy
Confession: I think pretty highly of myself. Not a surprise? It might be, if you knew me in real life. Because here’s the thing: I don’t live like a rock star. Okay, now that one might not surprise you. You probably don’t live like a rock star either. (Because who...
by Chelsea Baldwin | business, Clients & customers, copywriting, powerful copy
Alright, you know those fancy new 2017 copywriting packages I’ve been promising since that Black Friday email I sent out? Well my dears, I’m finally ready to tell you about them. I’ve been thinking about them, pouring over them, and planning them for months now, and...
by Chelsea Baldwin | powerful copy, Website Copy
Special Edition: Hooks This month’s Powerful Copy is all about hooks. Hooks are the very first pieces of text—which are usually pretty large—that people see when they land on our websites. Hooks help determine that initial first impression that’s made in...
