by Chelsea Baldwin | blogging, copywriting, marketing, powerful copy, Website Copy
Y’all. I’ve got a bone to pick with the content marketing industry. As much as I absolutely adore content marketing, it is an industry full of a bunch of BS. (Which, I feel “qualified” to say after working in it for over 10 years.) And one of...
by Chelsea Baldwin | blogging, copywriting, influence, marketing, powerful copy, promotions, Website Copy
I don’t know if you knew this about me, but I have a degree in journalism. Yesiree, that’s where my pro writing days started. Where I learned how to design & layout newspaper pages and write real-deal, hard-hitting newspaper articles. And the thing I learned as a...
by Chelsea Baldwin | business, conversion optimization, Copy Power TV, copywriting, marketing, powerful copy, Website Copy
If there’s one thing I love to do, it’s helping entrepreneurs figure out their advertising copy. SO MANY TIMES these amazing entrepreneurs know they need to advertise, but have no idea where to start with copywriting for advertising. They’ve got no...
by Chelsea Baldwin | blogging, conversion optimization, Copy Power TV, copywriting, powerful copy, Website Copy
Guys, headlines are so freaking important. They make ALL the difference in the world in whether or not your content actually gets clicked on to get read… and can make the difference in an entrepreneur struggling to get heard online, and an entrepreneur...
by Chelsea Baldwin | Copy Power TV, copywriting, powerful copy, Website Copy
Y’all know I hate jargon. Hate it to the point that I commit myself to teaching people how to obliterate it in their own copy. I hate it so much, that the instant I read this little comic strip in “The Big Book of Hell” by Matt Groening, I instantly...
by Chelsea Baldwin | blogging, copywriting, powerful copy, Website Copy
Take yourself back to middle school for a second. Are you there? Can you smell the smell of three-day-old french fries and chicken patties coming from the lunch room? See the florescent lights? Hear the sound of lockers? Still cringing at the frosted tips and spiky,...
