by Chelsea Baldwin | business, influence
So I just started reading this book, The Human Brand, and apparently we judge people, companies and brands by TWO things and two things only: competence and warmth. Basically, can I trust this person? And… is this person not an idiot enough to mistakenly ruin my life?...
by Chelsea Baldwin | copywriting, influence, Website Copy
You know what it feels like to be the odd ball out. When you’re there in the room, but it’s clear you don’t belong. Someone might be an asshole enough to point it out—but even if they don’t, the tension in the air speaks for itself. You’re not a part of the “in” crowd...
by Chelsea Baldwin | business, copywriting, influence
Yesterday, I did a little research on pricing. Premium pricing, to be exact, since that’s where my fascination is these days. And I saw a fellow copywriter charging $4,000 if you wanted to “rent” her for an entire day. FOUR THOUSAND DOLLARS FOR ONE DAY, PEOPLE. Like,...
by Chelsea Baldwin | Clients & customers, influence
Today’s post is about relationships. Possibly romantic ones if you’re a serial Tinderella, but not just romantic ones, either. It’s about all the relationships we establish in our lives: friendships, family, in-person, or via the internet. (Because yes,...
by Chelsea Baldwin | Clients & customers, copywriting, influence
I want you to think of the top three annoyingly cute couples in your social circles. You know, the ones that are so into each other and never seem to have any issues or fights or trust issues. The ones who make you want to gag at the mention of their names, but make...
