by Chelsea Baldwin | business, copywriting, launching, marketing
Truth: I’m a pretty cautious buyer. The “stash away for a rainy day” instinct is strong in me, and if you looked at my budgeting habits, you could tell. My grocery budget is sufficient, but super modest. After rent and taxes, funding my retirement is the biggest...
by Chelsea Baldwin | business, conversion optimization, copywriting, Launch Copy, marketing, Website Copy
When you decide to launch something, your emotions can usually be summed up in one of two ways: Pee-your-pants excited Shit-yourself scared A “happy medium” in this instance is pretty hard to come across. (Unfortunately for your pants.) It’s understandable: you’re...
by Chelsea Baldwin | Copy Power TV, copywriting, powerful copy, Website Copy
Y’all know I hate jargon. Hate it to the point that I commit myself to teaching people how to obliterate it in their own copy. I hate it so much, that the instant I read this little comic strip in “The Big Book of Hell” by Matt Groening, I instantly...
by Chelsea Baldwin | blogging, copywriting, powerful copy, Website Copy
Take yourself back to middle school for a second. Are you there? Can you smell the smell of three-day-old french fries and chicken patties coming from the lunch room? See the florescent lights? Hear the sound of lockers? Still cringing at the frosted tips and spiky,...
by Chelsea Baldwin | business, conversion optimization, Copy Power TV, copywriting, marketing, powerful copy, Website Copy
Real estate professionals. Holy shit, LOVE you guys and the work you do. You help us find our homes, and help us understand the best places for us to live our lives out of. Which is no small superpower. AND you help us understand the financial mumbo-jumbo of it all,...
by Chelsea Baldwin | blogging, conversion optimization, Copy Power TV, copywriting, Website Copy
Not knowing what’s involved in a quality copywriting process—whether you’re trying to make it on your own as a copywriter or you want to hire one—can lead to some really unfortunate disasters. If you’re hiring a copywriter, not knowing what to look...
