by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, marketing
“Do email marketing because it’s highly profitable. If you do, you’ll have a million-dollar business.” That’s pretty much my take on most email marketing advice out there. To be fair, I know there’s a lot of smart people with smart...
by Chelsea Baldwin | Copy Power TV, copywriting, Uncategorized, Website Copy
Other copywriters in my field may want to yell at me for this…. But I’m going to tell you the truth as I know it: And that is that it’s 100% possible to become a perfectly decent copywriter even if you’ve got no experience. (Yes, copywriting...
by Chelsea Baldwin | business, Clients & customers, copywriting, marketing
On this blog, and with my clients, I preach loyalty, loyalty, loyalty. If people feel loyal to you, they’ll stick by your side and won’t move away from you to the competition. If people feel like they know you and they like you as a human being, they’ll be 1,253x more...
by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, Website Copy
I teach a lot about what to do with your copywriting, but not so much about what not to do. But a lot of the times, knowing what not to do is just as important as knowing the “to-do” list rules when you sit down to write a piece of copy. Why? Because you...
by Chelsea Baldwin | business, Copy Power TV, copywriting, Website Copy
Okay, so this is a bit of a detraction from the typical copywriting advice I give in my videos. But it’s a question I get often, which means it’s important. The difference is subtle, and the two terms often interchangeable in “industry speak.”...
by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, Website Copy
Copywriting for websites. What a broad topic. Like, so broad it’s literally impossible to cover in one video. Or in 100 videos, for that matter. But sometimes, you don’t need to dive ultra-deep into copywriting to improve your website. Sometimes, all you...
