by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, marketing
“Do email marketing because it’s highly profitable. If you do, you’ll have a million-dollar business.” That’s pretty much my take on most email marketing advice out there. To be fair, I know there’s a lot of smart people with smart...
by Chelsea Baldwin | conversion optimization, Copy Power TV, Website Copy
When you’re selling… Especially when you’re selling online… Every single thing you write on your sales page is a build up to your call to action where you ask for money in exchange for what you’re selling. And because a call to action is...
by Chelsea Baldwin | conversion optimization, Copy Power TV, Website Copy
In today’s video, we’re talking about using copywriting to ask for… … MONEY!!!! I find that so many times, entrepreneurs (especially service professionals) like to be altruistic and tell themselves that they’re in it for the passion more...
by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, Website Copy
I teach a lot about what to do with your copywriting, but not so much about what not to do. But a lot of the times, knowing what not to do is just as important as knowing the “to-do” list rules when you sit down to write a piece of copy. Why? Because you...
by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, Website Copy
Copywriting for websites. What a broad topic. Like, so broad it’s literally impossible to cover in one video. Or in 100 videos, for that matter. But sometimes, you don’t need to dive ultra-deep into copywriting to improve your website. Sometimes, all you...
by Chelsea Baldwin | business, conversion optimization, Copy Power TV, copywriting
Believe me: I’ve been there. Trying to figure out what the hell you’re doing with your site’s copywriting and just hoping to god it’s sufficient for enough people to buy from you to keep your business afloat. It’s stressful. I’ll...
