by Chelsea Baldwin | business, Clients & customers, influence
Ten years ago, I started my first ever real website. It was called Carolina Freelance Writer, and I thought I was being clever with SEO. The thought of it makes me cringe, but the reality is that I used that site until one year ago last month when I officially started...
by Chelsea Baldwin | blogging, Clients & customers, conversion optimization, influence, Launch Copy, launching, marketing, promotions
Here’s the thing: a launch is not a one night stand. YES, it’s full of excitement and lust. It’s passionate. And when it’s all over, you kind of can’t believe how exciting it was and why you don’t do it more often. Yes, you had to put a lot of effort into wooing the...
by Chelsea Baldwin | business, Clients & customers, copywriting, marketing
On this blog, and with my clients, I preach loyalty, loyalty, loyalty. If people feel loyal to you, they’ll stick by your side and won’t move away from you to the competition. If people feel like they know you and they like you as a human being, they’ll be 1,253x more...
by Chelsea Baldwin | blogging, business, Clients & customers, influence, powerful copy
You guys remember that whole Domino’s Pizza deal? Like, when the CEO got on TV and openly admitted their food sucked? And when they showed non-flattering customer pictures of their pizzas being delivered with the cheese stuck to the cardboard instead of the actual...
by Chelsea Baldwin | Clients & customers, Copy Power TV, Website Copy
Let me just say, I’m sick of the “starving artist” mentality. I live in a city with a thriving art scene with plenty of successful, six-figure artists. But despite that, the vast majority still seem to have the mindset that art is only a fun hobby that you might be...
by Chelsea Baldwin | Clients & customers, influence
Today’s post is about relationships. Possibly romantic ones if you’re a serial Tinderella, but not just romantic ones, either. It’s about all the relationships we establish in our lives: friendships, family, in-person, or via the internet. (Because yes,...
