by Chelsea Baldwin | blogging, Clients & customers, conversion optimization, influence, Launch Copy, launching, marketing, promotions
Here’s the thing: a launch is not a one night stand. YES, it’s full of excitement and lust. It’s passionate. And when it’s all over, you kind of can’t believe how exciting it was and why you don’t do it more often. Yes, you had to put a lot of effort into wooing the...
by Chelsea Baldwin | business, Clients & customers, influence, marketing, quotes & inspiration
Disclaimer: I’m about to riff on something that I’m 100% guilty of myself. And it’s this: as a business, my social media profiles are pretty freaking impersonal. I don’t think many people come to my Facebook page or my Twitter feed feel like they can really relate to...
by Chelsea Baldwin | Clients & customers, copywriting, influence
All my journal-ers in the audience, put yo’ hands up. (Yes, put down your pens, set your keyboard aside, and raise ‘em up proudly.) Yes, it’s a nerdy habit that we feel like we kind of have to hide from the world… because aren’t we all a little *old* to be writing in...
by Chelsea Baldwin | blogging, business, Clients & customers, influence, powerful copy
You guys remember that whole Domino’s Pizza deal? Like, when the CEO got on TV and openly admitted their food sucked? And when they showed non-flattering customer pictures of their pizzas being delivered with the cheese stuck to the cardboard instead of the actual...
by Chelsea Baldwin | Clients & customers, influence
As a copywriter, or a person to whom copywriting (and therefore language) is important, you must watch this movie. Like, must. Consider it your mandatory, you-don’t-pass-my-class-unless-you-do-it homework from Teacher Chelsea. I’ll go ahead an tell you: this post...
by Chelsea Baldwin | business, Clients & customers, copywriting, powerful copy
Alright, you know those fancy new 2017 copywriting packages I’ve been promising since that Black Friday email I sent out? Well my dears, I’m finally ready to tell you about them. I’ve been thinking about them, pouring over them, and planning them for months now, and...
