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The Copy Power Signature System: Peek Behind-the-Scenes 💻 🧐

by Chelsea Baldwin | business, Clients & customers, Coaching, conversion optimization, copywriting, powerful copy, Website Copy

Y’all. I’m so freaking excited. So many cool entrepreneurs have a “signature system,” and I’ve just finished a session with my business coach where we pinned down mine. And it’s SOOOO good. Honest to goddess🧞‍♀️🔮, it feels like...

Get Your Launch Message to Stick. (Don’t Treat it Like a One Night Stand.)

by Chelsea Baldwin | blogging, Clients & customers, conversion optimization, influence, Launch Copy, launching, marketing, promotions

Here’s the thing: a launch is not a one night stand. YES, it’s full of excitement and lust. It’s passionate. And when it’s all over, you kind of can’t believe how exciting it was and why you don’t do it more often. Yes, you had to put a lot of effort into wooing the...

Why is ‘Social’ Media so Freakin’ Impersonal?!?

by Chelsea Baldwin | business, Clients & customers, influence, marketing, quotes & inspiration

Disclaimer: I’m about to riff on something that I’m 100% guilty of myself. And it’s this: as a business, my social media profiles are pretty freaking impersonal. I don’t think many people come to my Facebook page or my Twitter feed feel like they can really relate to...

What if You Let Your Followers Read Your Diary? (Gasp!)

by Chelsea Baldwin | Clients & customers, copywriting, influence

All my journal-ers in the audience, put yo’ hands up. (Yes, put down your pens, set your keyboard aside, and raise ‘em up proudly.) Yes, it’s a nerdy habit that we feel like we kind of have to hide from the world… because aren’t we all a little *old* to be writing in...

There’s a Reason We Remember ‘The Domino’s Story’ 8 Years Later… And This is It

by Chelsea Baldwin | blogging, business, Clients & customers, influence, powerful copy

You guys remember that whole Domino’s Pizza deal? Like, when the CEO got on TV and openly admitted their food sucked? And when they showed non-flattering customer pictures of their pizzas being delivered with the cheese stuck to the cardboard instead of the actual...

Put Down Everything You’re Doing Right Now & Watch Arrival

by Chelsea Baldwin | Clients & customers, influence

As a copywriter, or a person to whom copywriting (and therefore language) is important, you must watch this movie. Like, must. Consider it your mandatory, you-don’t-pass-my-class-unless-you-do-it homework from Teacher Chelsea. I’ll go ahead an tell you: this post...
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