by Chelsea Baldwin | business, conversion optimization, Copy Power TV, copywriting, marketing, powerful copy, Website Copy
Real estate professionals. Holy shit, LOVE you guys and the work you do. You help us find our homes, and help us understand the best places for us to live our lives out of. Which is no small superpower. AND you help us understand the financial mumbo-jumbo of it all,...
by Chelsea Baldwin | business, influence
Confession: One week ago (per time of writing this post in mid-May), I had no idea where my next clients are going to come from. Seriously. No freaking clue. Which is probably not what you were expecting me to admit here, but I’m secretly hoping that admitting it both...
by Chelsea Baldwin | business
Let’s talk about discounts for a second. Because I see this HUGE tendency of solo service providers who consistently discount the price of their services just to get people to like them. (And have just had someone offer a discount to me, even though I totally...
by Chelsea Baldwin | business, Clients & customers, copywriting, marketing
On this blog, and with my clients, I preach loyalty, loyalty, loyalty. If people feel loyal to you, they’ll stick by your side and won’t move away from you to the competition. If people feel like they know you and they like you as a human being, they’ll be 1,253x more...
by Chelsea Baldwin | blogging, business, Clients & customers, influence, powerful copy
You guys remember that whole Domino’s Pizza deal? Like, when the CEO got on TV and openly admitted their food sucked? And when they showed non-flattering customer pictures of their pizzas being delivered with the cheese stuck to the cardboard instead of the actual...
by Chelsea Baldwin | business, influence
So I just started reading this book, The Human Brand, and apparently we judge people, companies and brands by TWO things and two things only: competence and warmth. Basically, can I trust this person? And… is this person not an idiot enough to mistakenly ruin my life?...
