by Chelsea Baldwin | blogging, conversion optimization, Copy Power TV, copywriting, Website Copy
Not knowing what’s involved in a quality copywriting process—whether you’re trying to make it on your own as a copywriter or you want to hire one—can lead to some really unfortunate disasters. If you’re hiring a copywriter, not knowing what to look...
by Chelsea Baldwin | blogging, business, Clients & customers, influence, powerful copy
You guys remember that whole Domino’s Pizza deal? Like, when the CEO got on TV and openly admitted their food sucked? And when they showed non-flattering customer pictures of their pizzas being delivered with the cheese stuck to the cardboard instead of the actual...
by Chelsea Baldwin | blogging, Website Copy
Let’s talk for a minute about what makes copywriting bad. You know, beyond the basic stuff like the poor grammar and non-existent punctuation you see on Facebook that make you seriously question how you ever befriended such people in real life. That’s bad...
by Chelsea Baldwin | blogging
Dear Chelsea, I wanted to send you this two months ago, but shipping would have forced me to become a hooker. More on that in a minute. You want people to actually read your blog posts, right? Um, duh, Chelsea. Right. So I’m assuming you know that your headlines are...
