by Chelsea Baldwin | blogging, copywriting, marketing, powerful copy, Website Copy
Y’all. I’ve got a bone to pick with the content marketing industry. As much as I absolutely adore content marketing, it is an industry full of a bunch of BS. (Which, I feel “qualified” to say after working in it for over 10 years.) And one of...
by Chelsea Baldwin | blogging, copywriting, influence, marketing, powerful copy, promotions, Website Copy
I don’t know if you knew this about me, but I have a degree in journalism. Yesiree, that’s where my pro writing days started. Where I learned how to design & layout newspaper pages and write real-deal, hard-hitting newspaper articles. And the thing I learned as a...
by Chelsea Baldwin | blogging, business, copywriting, marketing, Website Copy
Doing SEO as a solopreneur is tough. You try to do the smart thing by researching to find out the “things” you need to do to show up on Google, only to be BOMBARDED with a million little “things” to add to your to-do list. And worse, everyone...
by Chelsea Baldwin | blogging, conversion optimization, Copy Power TV, copywriting, powerful copy, Website Copy
Guys, headlines are so freaking important. They make ALL the difference in the world in whether or not your content actually gets clicked on to get read… and can make the difference in an entrepreneur struggling to get heard online, and an entrepreneur...
by Chelsea Baldwin | blogging, Clients & customers, conversion optimization, influence, Launch Copy, launching, marketing, promotions
Here’s the thing: a launch is not a one night stand. YES, it’s full of excitement and lust. It’s passionate. And when it’s all over, you kind of can’t believe how exciting it was and why you don’t do it more often. Yes, you had to put a lot of effort into wooing the...
by Chelsea Baldwin | blogging, copywriting, powerful copy, Website Copy
Take yourself back to middle school for a second. Are you there? Can you smell the smell of three-day-old french fries and chicken patties coming from the lunch room? See the florescent lights? Hear the sound of lockers? Still cringing at the frosted tips and spiky,...
