by Chelsea Baldwin | conversion optimization, Copy Power TV, Website Copy
When you’re selling… Especially when you’re selling online… Every single thing you write on your sales page is a build up to your call to action where you ask for money in exchange for what you’re selling. And because a call to action is...
by Chelsea Baldwin | conversion optimization, Copy Power TV, Website Copy
In today’s video, we’re talking about using copywriting to ask for… … MONEY!!!! I find that so many times, entrepreneurs (especially service professionals) like to be altruistic and tell themselves that they’re in it for the passion more...
by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, Website Copy
I teach a lot about what to do with your copywriting, but not so much about what not to do. But a lot of the times, knowing what not to do is just as important as knowing the “to-do” list rules when you sit down to write a piece of copy. Why? Because you...
by Chelsea Baldwin | business, influence
So I just started reading this book, The Human Brand, and apparently we judge people, companies and brands by TWO things and two things only: competence and warmth. Basically, can I trust this person? And… is this person not an idiot enough to mistakenly ruin my life?...
by Chelsea Baldwin | business, Copy Power TV, copywriting, Website Copy
Okay, so this is a bit of a detraction from the typical copywriting advice I give in my videos. But it’s a question I get often, which means it’s important. The difference is subtle, and the two terms often interchangeable in “industry speak.”...
by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, Website Copy
Copywriting for websites. What a broad topic. Like, so broad it’s literally impossible to cover in one video. Or in 100 videos, for that matter. But sometimes, you don’t need to dive ultra-deep into copywriting to improve your website. Sometimes, all you...
by Chelsea Baldwin | Clients & customers, Copy Power TV, Website Copy
Let me just say, I’m sick of the “starving artist” mentality. I live in a city with a thriving art scene with plenty of successful, six-figure artists. But despite that, the vast majority still seem to have the mindset that art is only a fun hobby that you might be...
by Chelsea Baldwin | business, conversion optimization, Copy Power TV, copywriting
Believe me: I’ve been there. Trying to figure out what the hell you’re doing with your site’s copywriting and just hoping to god it’s sufficient for enough people to buy from you to keep your business afloat. It’s stressful. I’ll...
by Chelsea Baldwin | Copy Power TV, copywriting, Website Copy
Y’all… I’ve got some mad respect for life coaches. They sit down, hear out all of our crazy goals, then hear out all of our crazy emotional problems and help us get a handle on them. And if that weren’t enough, then they put custom-made action...
by Chelsea Baldwin | copywriting, influence, Website Copy
You know what it feels like to be the odd ball out. When you’re there in the room, but it’s clear you don’t belong. Someone might be an asshole enough to point it out—but even if they don’t, the tension in the air speaks for itself. You’re not a part of the “in” crowd...
