by Chelsea Baldwin | business, copywriting, promotions, Website Copy
Last Friday, I announced in my Instagram Stories that I’ve got a workshop in conjunction with CreativeMornings coming up on August 26th. In case you’re unfamiliar with CreativeMornings: it’s basically one of the coolest things ever. It’s a...
by Chelsea Baldwin | business, Clients & customers, influence, marketing, quotes & inspiration
Disclaimer: I’m about to riff on something that I’m 100% guilty of myself. And it’s this: as a business, my social media profiles are pretty freaking impersonal. I don’t think many people come to my Facebook page or my Twitter feed feel like they can really relate to...
by Chelsea Baldwin | conversion optimization, Copy Power TV, copywriting, marketing
“Do email marketing because it’s highly profitable. If you do, you’ll have a million-dollar business.” That’s pretty much my take on most email marketing advice out there. To be fair, I know there’s a lot of smart people with smart...
by Chelsea Baldwin | business, influence
Confession: One week ago (per time of writing this post in mid-May), I had no idea where my next clients are going to come from. Seriously. No f*ing clue. Which is probably not what you were expecting me to admit here, but I’m secretly hoping that admitting it both...
by Chelsea Baldwin | copywriting, marketing, promotions
GUESS WHAT?!?! I’m giving away four of my favorite books, right now, to one of you, for free. Why? Because people are always asking me about good book recommendations, and I want to share some of my best ones with you. And in this spread, you’ll understand...
by Chelsea Baldwin | business
Let’s talk about discounts for a second. Because I see this HUGE tendency of solo service providers who consistently discount the price of their services just to get people to like them. (And have just had someone offer a discount to me, even though I totally...
by Chelsea Baldwin | Copy Power TV, copywriting, Uncategorized, Website Copy
Other copywriters in my field may want to crucify me for this…. But I’m going to tell you the truth as I know it: And that is that it’s 100% possible to become a perfectly decent copywriter even if you’ve got no experience. (Yes, copywriting...
by Chelsea Baldwin | business
Lately, I’ve been faced with a lot of decisions. Decisions around deadlines. Decisions around the kind of client work I’ll take on. Decisions around how long to delay launching my passive income funnel because the membership plugin I chose to start with would not...
by Chelsea Baldwin | blogging, Website Copy
SEO. The lady’s a fickle bitch, isn’t she? When you research her online, you find out that you’ve got to do this, this, this, this, this, that, and a little more of this-that just to keep her happy. Alt tags, h2 tags, headlines but only one h1, keyword frequency,...
by Chelsea Baldwin | Uncategorized
On this blog, and with my clients, I preach loyalty, loyalty, loyalty. If people feel loyal to you, they’ll stick by your side and won’t move away from you to the competition. If people feel like they know you and they like you as a human being, they’ll be 1,253x more...
