by Chelsea Baldwin | business, Clients & customers, influence
Ten years ago, I started my first ever real website. It was called Carolina Freelance Writer, and I thought I was being clever with SEO. The thought of it makes me cringe, but the reality is that I used that site until one year ago last month when I officially started...
by Chelsea Baldwin | blogging, copywriting, marketing, powerful copy, Website Copy
Y’all. I’ve got a bone to pick with the content marketing industry. As much as I absolutely adore content marketing, it is an industry full of a bunch of BS. (Which, I feel “qualified” to say after working in it for over 10 years.) And one of...
by Chelsea Baldwin | blogging, copywriting, influence, marketing, powerful copy, promotions, Website Copy
I don’t know if you knew this about me, but I have a degree in journalism. Yesiree, that’s where my pro writing days started. Where I learned how to design & layout newspaper pages and write real-deal, hard-hitting newspaper articles. And the thing I learned as a...
by Chelsea Baldwin | business, Coaching, influence, quotes & inspiration
Two days ago, I got home from a digital nomad experiment where I road tripped up the west coast, particularly the PNW, with a travel buddy. It was fun. There was a lot of nature. And a ton of beautiful views. But not so much reliable wifi, phone network service, or...
by Chelsea Baldwin | blogging, business, copywriting, marketing, Website Copy
Doing SEO as a solopreneur is tough. You try to do the smart thing by researching to find out the “things” you need to do to show up on Google, only to be BOMBARDED with a million little “things” to add to your to-do list. And worse, everyone...
by Chelsea Baldwin | business, conversion optimization, Copy Power TV, copywriting, marketing, powerful copy, Website Copy
If there’s one thing I love to do, it’s helping entrepreneurs figure out their advertising copy. SO MANY TIMES these amazing entrepreneurs know they need to advertise, but have no idea where to start with copywriting for advertising. They’ve got no...
by Chelsea Baldwin | blogging, conversion optimization, Copy Power TV, copywriting, powerful copy, Website Copy
Guys, headlines are so freaking important. They make ALL the difference in the world in whether or not your content actually gets clicked on to get read… and can make the difference in an entrepreneur struggling to get heard online, and an entrepreneur...
by Chelsea Baldwin | blogging, Clients & customers, conversion optimization, influence, Launch Copy, launching, marketing, promotions
Here’s the thing: a launch is not a one night stand. YES, it’s full of excitement and lust. It’s passionate. And when it’s all over, you kind of can’t believe how exciting it was and why you don’t do it more often. Yes, you had to put a lot of effort into wooing the...
by Chelsea Baldwin | business, copywriting, launching, marketing
Truth: I’m a pretty cautious buyer. The “stash away for a rainy day” instinct is strong in me, and if you looked at my budgeting habits, you could tell. My grocery budget is sufficient, but super modest. After rent and taxes, funding my retirement is the biggest...
by Chelsea Baldwin | business, conversion optimization, copywriting, Launch Copy, marketing, Website Copy
When you decide to launch something, your emotions can usually be summed up in one of two ways: Pee-your-pants excited Shit-yourself scared A “happy medium” in this instance is pretty hard to come across. (Unfortunately for your pants.) It’s understandable: you’re...
