by Chelsea Baldwin | copywriting, marketing, promotions
GUESS WHAT?!?! I’m giving away four of my favorite books, right now, to one of you, for free. Why? Because people are always asking me about good book recommendations, and I want to share some of my best ones with you. And in this spread, you’ll understand...
by Chelsea Baldwin | business
Let’s talk about discounts for a second. Because I see this HUGE tendency of solo service providers who consistently discount the price of their services just to get people to like them. (And have just had someone offer a discount to me, even though I totally...
by Chelsea Baldwin | Copy Power TV, copywriting, Uncategorized, Website Copy
Other copywriters in my field may want to crucify me for this…. But I’m going to tell you the truth as I know it: And that is that it’s 100% possible to become a perfectly decent copywriter even if you’ve got no experience. (Yes, copywriting...
by Chelsea Baldwin | business
Lately, I’ve been faced with a lot of decisions. Decisions around deadlines. Decisions around the kind of client work I’ll take on. Decisions around how long to delay launching my passive income funnel because the membership plugin I chose to start with would not...
by Chelsea Baldwin | blogging, Website Copy
SEO. The lady’s a fickle bitch, isn’t she? When you research her online, you find out that you’ve got to do this, this, this, this, this, that, and a little more of this-that just to keep her happy. Alt tags, h2 tags, headlines but only one h1, keyword...
by Chelsea Baldwin | Uncategorized
On this blog, and with my clients, I preach loyalty, loyalty, loyalty. If people feel loyal to you, they’ll stick by your side and won’t move away from you to the competition. If people feel like they know you and they like you as a human being, they’ll be 1,253x more...
by Chelsea Baldwin | Clients & customers, copywriting, influence
All my journal-ers in the audience, put yo’ hands up. (Yes, put down your pens, set your keyboard aside, and raise ‘em up proudly.) Yes, it’s a nerdy habit that we feel like we kind of have to hide from the world… because aren’t we all a little *old* to be writing in...
by Chelsea Baldwin | blogging, business, Clients & customers, influence, powerful copy
You guys remember that whole Domino’s Pizza deal? Like, when the CEO got on TV and openly admitted their food sucked? And when they showed non-flattering customer pictures of their pizzas being delivered with the cheese stuck to the cardboard instead of the actual...
by Chelsea Baldwin | business, influence
I remember when I quit my job in 2014. I was bound and determined to make it on my own as a freelance writer. I felt like I had enough experience under my belt where I could name-drop and be “popular” enough to be liked by the crowds, so I thought I was set. I’d done...
by Chelsea Baldwin | conversion optimization, Copy Power TV, Website Copy
When you’re selling… Especially when you’re selling online… Every single thing you write on your sales page is a build up to your call to action where you ask for money in exchange for what you’re selling. And because a call to action is...
