All my journal-ers in the audience, put yo’ hands up.
(Yes, put down your pens, set your keyboard aside, and raise ‘em up proudly.)
Yes, it’s a nerdy habit that we feel like we kind of have to hide from the world… because aren’t we all a little *old* to be writing in a DIARY?!?
But, we still do it… because we just can’t get enough.
(Confession: I like to fantasize that my journals will be published years later and that people will devour them and love me. You know, Anne Frank style… except I’m living a happy, safe life that doesn’t have a brutal ending.)
But whether my journal entries about my past partners, my money concerns, and incoherent dreams ever actually do see the light of day isn’t really the point.
The point is, that by taking the time to write these things out, I’ve come to some pretty damned profound conclusions about myself, love, relationships, life, money, and business.
Maybe it’s because I’m so obsessed with the human psyche that I like to navel-gaze and obsess over my own.
Maybe it’s because my thoughts are so scattered in “do this do this do this” mode most of the day that forcing myself to slow down to the speed of my hand writing sloppy words on paper is the only real way for me to sort through how I *really* think about things.
But it doesn’t really matter.
The point is that I’m having these divine, Socrates-like moments of insight, and my life gets better because of them.
So if you journal, you probably know what I’m talking about.
And if you don’t journal, you probably have your own method of getting there, and that’s cool too.
But the cool thing about journaling…. especially for copywriters who live and breathe the ability to relate to an audience… is that when you finish an entry… especially one of those entries where you couldn’t keep your hand moving fast enough and gave no fucks about what words you chose because you weren’t concerned about becoming a future Anne Frank….
Is that once it’s done, you’ve got a window into your readers’ souls.
Yes, even though it’s “your” journal.
Because if all these years of obsessing over the human psyche, brain function, and behavior triggers have taught me anything, it’s this:
We’re all the same.
Like, some of us might grow up with different conditioning messages than others, so that’s why some peoples’ words resonate better with us than others’.
But to be honest with you, we work with people and buy from people because we like them and feel like they can relate to us in some way.
So when you use the words from your journal… or even publish one of your entries (GASP!)… you’ve got immediate, deep, hard-core resonance with your target audience.
This can be an emotionally hooking hero line on a home page, an opening to a stellar blog post, or a paragraph that you pull out to be a part of an email launch series.
It’s all up to you, but I’d encourage you to use it.
And in the spirit of practicing what I preach, here’s one of my journal entries from January 4th, 2017, word-for-word, about my money and business stresses.
Tell me if it doesn’t strike a chord if you’re a fellow entrepreneur in business for yourself.
I’m feeling a little less motivated and on top of the world today. [Client] hasn’t gotten back in touch with me, which is $1,600 I was banking on for this month that I’m not sure of, and [other client] has basically fallen off the face of the planet and is totally unresponsive. So disrespectful of my time.
The good news is, I’ve got a call with [prospect] on Friday, and that has the potential to be a very big contract, plus I’ll be using [mentor’s] methods to qualify and sell him, so I really hope it goes through. That would be just the confidence (and income) boost I need.
Also, my manifesting juices and energy are feeling really low. I feel like I’m running on empty. Not exactly how I want to feel the first week of the new year. I mean, I’m excited about stuff, but I don’t feel the drive to force money into my bank account now. But because it’s not flowing in there right and left, I feel like a failure. (And really before I’ve ever totally started on the year.)
I still want to believe I can rake in [goal] this month, but if I’m totally honest, part of me already feels resigned to it. I want a business as easy, lucrative, and free-flowing as [other mentor]. But even she said her business didn’t get “easy” until 3 years in, so I’ve got about two more years to go, and within that time frame, I think it’s definitely possible. But even then it wasn’t as easy and lucrative as it is now.
I love Jess, I know he’ll have my back through all this even if I don’t make a lot of money, and that feels so good.
I don’t think I’m the first person to ever feel like she’s been running on empty. Or worried about making her income goal and the implications of it if she doesn’t.
Or to admit to myself that I kind of just want to give up on my goal 4 days in.
So if you journal, take a look at what you’ve written so far this year.
Anything similar to what your audience is going through? (I bet there is.)
And how can you use it to help relate to them on a deeper level?