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Category: Website Copy

Copywriting for Websites

Copywriting for websites.

What a broad topic. 

Like, so broad it’s literally impossible to cover in one video.

Or in 100 videos, for that matter.

But sometimes, you don’t need to dive ultra-deep into copywriting to improve your website.

Sometimes, all you need are a few tiny ideas that’ll help you improve what you’ve already got, without doing an all-out rewrite.

So that’s what this video is.

In particular, I’ve chosen to feature three websites from traditional brick-and-mortar businesses, but the principles apply to everyone.

So let’s get to it, shall we?

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

Copywriting for Artists

Let me just say, I’m sick of the “starving artist” mentality.

I live in a city with a thriving art scene with plenty of successful, six-figure artists. But despite that, the vast majority still seem to have the mindset that art is only a fun hobby that you might be able to make $20 on here or there if you’re lucky.

But I’m a high-paid freelance writer, for goodness sake, and if any career besides teaching is notorious for its low wages, it’s freelance writing. (Or just being an artist in general.)

It’s completely false that you have to suffer financially or otherwise for the sake of your art or the joy of creating it. So in today’s video I’m going to help you actually sell your art—whether it’s pre-made or commissioned—to make actual MONEY from it.

I’m going to walk you through three websites of your fellow artists showing you how they can improve their on-site copywriting for more purchases and conversions to give you ideas on how you can do this for yourself.

Specifically, we’ll talk about:

  • Spelling out the usefulness of your art.
  • Getting rid of jargon.
  • Attaching your higher-end & custom offers to your customer’s emotions. 

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news when & as it’s available.

Copywriting for Life Coaches

Y’all… I’ve got some mad respect for life coaches.

They sit down, hear out all of our crazy goals, then hear out all of our crazy emotional problems and help us get a handle on them.

And if that weren’t enough, then they put custom-made action plans together to help us achieve our goals. You know, despite that fact that we’re so emotionally messed up.

I imagine it’s draining career a lot of days.

But also rewarding… which is why most of you probably got into it in the first place.

So in today’s video, I want to give life coaches a leg up. I want to help them figure out ways to improve their website copy so they get more clients that are a joy to work with, and less that are a drain on their energy.

I’ve got three main tips that will help you do this, and I’ll walk you through some on-site rewrites step-by-step.

Ready?

Read more

“Us” vs. “We” vs. “You”

You know what it feels like to be the odd ball out.

When you’re there in the room, but it’s clear you don’t belong.

Someone might be an asshole enough to point it out—but even if they don’t, the tension in the air speaks for itself.

You’re not a part of the “in” crowd and you don’t understand any of the inside jokes. And when they tell jokes, you can’t really tell if you’re the butt of them, but you very well might be.

You’re physically inside, but you’re definitely an outcast.

The moments can be so uncomfortable, you’d take yourself into exile given the opportunity—just to avoid one more embarrassing moment. 

None of us like to feel excluded. Read more

Copywriting for Personal Trainers & Athletic Coaches

Most personal trainers don’t only rely on the internet to bring them business.

Some do, but most of you guys are using gym networks, word of mouth, and referral programs to keep your client rosters full.

But, like most smart business people, you also want to make sure your website stands out from your competition. You want to really impress the people who come across you, and your website is the best place to do that.

Yet, every time you sit down to figure out what to actually say on your site, the ideas and the words escape you.

In this video, I’ll walk you through three different websites and show you how I uncovered their best hook messages and how I re-wrote their hooks to draw readers in and make them want to know more.

If you found that video helpful, I’d love it (and you) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news when & as it’s available.

Go Ahead and Beat a Dead Horse: Why Redundancy Rules in Copywriting

You know those pissy, angsty commenters on Medium who will absolutely tear you to fucking shreds if you write a sentence that has one word in it more than is 100% necessary?!?

They’re idiots.

And I’m saying that not only because they get on my nerves so badly (or maybe I am).

I’m saying it because there’s real, actual SCIENCE behind being redundant in the things you write—especially when you’re writing to a distracted audience.

And if you’re writing on the internet, you are writing to a distracted audience.

Heck, I’m actively writing a post and my mind’s wandering.

In the entirety of the five sentences above, here’s THREE actual, substantial thoughts that have run through my mind: Read more

For Vulnerable Buyers, Money > Value.

The thing is, when someone’s considering a purchase, they’re in a vulnerable position by the sheer definition of the word vulnerable alone.

For reference, according to New Oxford American, vulnerable = adj; susceptible to physical or emotional attack or harm — in need of special care, support, or protection because of age, disability, or risk of abuse or neglect — liable to higher penalties, either by convention or through having won one game toward a rubber.

No idea what the F the last part of the third definition means (anyone?), but you get the point.

Buying, especially on the internet, puts the buyer in a vulnerable position.

You could take their money and run, in which case they would be harmed emotionally, and their bank account would be harmed physically.

Their credit card numbers could get stolen, in which case their very identity will be abused and neglected.

Or the thing you’re selling could just totally suck, in which case, they’d feel duped and cheated, and probably lose a little (or a lot of) faith in humanity.

These people—your potential customers—have worked hard for their money, and now they’re thinking about parting with it.

And as entrepreneurs, we’re so often so busy focusing on how awesome the value we provide is that we forget this side of the equation.

The side where we so often find ourselves too… weighing the pros and cons of “losing” some of our money and what the potential of that money represents.

Money that won’t go towards our home-buying fund.

Money that won’t go towards our next thrilling vacation.

And money that won’t go towards a nice Father’s Day gift for our dads.

I harp a lot on emotions, but now you see why buying… and sometimes, not buying… is a highly emotional decision.

It’s almost never about numbers in, numbers out. Money in, money out.

It’s about us, and the people we love, and the lives we work so hard to construct for ourselves.

And how money is, most often, the thing that holds it all in a balance.

There are other factors at play, for sure. But I think the fact that most marriages (as in, the kind of relationship promise where people commit themselves to each other forever) actually end over money to be a very telling sign of exactly how important it is.

So maybe instead of preaching value, value, value at the prospects who land on our sales pages, we also need to sit next to them, look them in the eye, put our hand on their knee (in a non-creepy way, you pervs), and tell them that yes, we get it. Read more

Why Speaking Up Beats Professionalism. Every Time.

So, there’s this thing called professionalism.

And occasionally, because of my sassiness and intermittent irreverence on this blog when I reveal embarrassing facts about myself, I’m accused of violating said professionalism.

Somebody got pissed off because I used a cuss word in a headline.

Somebody got pissed off because I shared a photo in a tweet of how my friend wrote my name in an address line because I was proud of her sassiness. (Warning: that one may be NSFW if your boss is a stick in the mud.)

But if I ran my business in fear that I might piss people off, I honestly wouldn’t be writing, doing, or producing anything that’s the least bit interesting.

I wouldn’t have written my last post about how hot beverages affect our brains, because my (and science’s) claim that we as humans aren’t 100% driven by rational data would infuriate that guy.

I wouldn’t be recording my YouTube videos because I wouldn’t want to be “found out” by the people whose websites I featured and scolded by them because, WTF, how dare I use their publicly available information?!?!

(For the record, that hasn’t happened yet.)

And I wouldn’t use cuss words ever because heaven forbid my sweet little grandma found out.

But the thing is…. fuck those people. (Except for grandma. I love her.)

I don’t run my business for them, and they’re certainly never going to be the ones buying from me. Read more

A Scammy Insurance Company Prompted Me to Action—Against My Will

You guys ever buy a new car?

I bought a Prius in September—eight months ago, mind you—and I’m still shocked at what some companies are sending me in the mail and trying to scam me with.

Since buying things like cars and houses are public record in the US, you could probably find out everything about the transaction between me and my Prius: how much I paid for it, what year it was made in, and what color it is.

Heck, you might even be able to find out its VIN and which dealership I went to for my last oil change.

So the fact that I purchased a car is fair game for anyone willing to dig through public records to advertise to me.

Which is fair enough. I’m all about targeting your marketing efforts to your ideal audience based on any and all information available.

But what’s really crazy is the fear tactics these companies get away with writing… on the envelope!!!

car marketing

Alright, so that information in the bottom corner is technically just the law for interfering with mail that doesn’t belong to you… but do you see that scare tactic they’re putting in place?!?

I mean, I knew exactly what this company was doing… saw right through it. And you know what the first piece of mail I opened from that day’s pile was?

That one.

And since it’s been eight months since the purchase of the car, things have slowed down a bit.

But in the beginning, I got at least three new pieces of mail every single week with a WARNING: YOUR VEHICLE MAY NOT BE COVERED IN THE CASE OF AN ACCIDENT.

Helloooo….. scary, much?

(After dropping thousands of dollars on a vehicle, I think so.) Read more

Take Your Copy on a Power Trip

We’ve all seen people enjoying the ride of a power trip.

The look of ease and satisfaction in their eyes, the proper, shoulders back and down posture our yoga teachers are always preaching at us, the ease with which they command the world around them to do their bidding.

They’re on top of the world, and they know it.

They may or may not be a jerk about it, but that’s beside the point.

The point is, they got there.

And whether you love them or hate them, you want to be there too.

And you could get there, if only the people and customers you spend hours and hours marketing to would perk up and pay attention already.

You’d be making the kind of money that makes your breaths longer and makes good posture easier. You’d have customers who were absolutely in love with you and singing your praises every single day.

You’d have people hanging on your every word, too.

You’d have it all, if only you could get the attention.

Take Your Copy on a Power Trip (And Finally Get the Attention You Deserve, Dang it.)

Read more