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Announcing New 2017 Copywriting Packages

Alright, you know those fancy new 2017 copywriting packages I’ve been promising since that Black Friday email I sent out?

Well my dears, I’m finally ready to tell you about them.

I’ve been thinking about them, pouring over them, and planning them for months now, and I’m so excited about it I can hardly contain myself.

The Mini & Mega Power Trip packages are here to stay, but here’s some packages I’m adding to the roster:

Brand Essence Extraction: $1,500

I uncover the exact feelings, emotions, and wording your target audience feel and use around the pain point your product or service solves. With these, you can begin to create a brand and a message that will resonate on a deep, deep level with your target audience, crafting hard-won emotional loyalty and dedication to you and what you’ve got to say.

(If you don’t know these things, it’s pretty darn hard to sell anything to anyone.)

Deliverables include:

  • The real pain points (usually 2-3 levels deeper than what most marketers stop at)
  • The real emotions and feelings people have about those pain points, and where they come from. (Again, on a much deeper level than any traditional marketing class will ever take you.)
  • Wording to use about your main product or service that will create an instant emotional connection.
  • Color & font suggestions for a good feeling : image match-up.
  • Imagery suggestions for stock photography or custom design work as you progress in your business.

Sales Page Power Punch: $3,500

In this package, I write a sales page for you, but I also lay it out for you, from within your own WordPress dashboard, on Leadpages or Thrive Themes. 

This way, you know my words are being displayed for maximum impact on your site visitors, and there’s no confusing back & forth between me, you, and the designer.

Includes five suggested A/B tests for optimized conversions.

Options of adding a monthly conversion management by yours truly or working with a custom, specialized web designer who’s one of my coolest friends.

On-Site Micro Text: $500/page

Ever go to a website and just eat it up because of all the cutesy, wonderful things written in the opt-in form fields, the text that shows up when you hover over an icon, or the error text when you accidentally enter an invalid email?

You can have that kind of website too.

With this package, I’ll take the existing pages of your choice and come up with that sort of witty, heart-grabbing micro text that will turn your visitors’ faces into the heart-eyes emoji and have them tripping over their own feet to follow you wherever you go.

Social Media Sharing & Teaser Text: $2,500

You do my discovery questionnaire and then together we do an analysis of your entire online sales funnel and where social media fits into it.

We figure out what’s working well, and how we can improve.

Then we pick out the pieces of content that will be most effective, and I write 20 lines of fun, enticing CTAs your followers can’t help but click on for 3 social networks of your choice.

To deliver them, I’ll either load them into your Meet Edgar account (with images, if available within the post) or send them to you via a private Google Doc.

These are pieces of text you can use forever, and forever get better engagement and traffic from your social channels. 

Rent a CCO (Chief Content Officer)

The goal of this offering, honestly, is to get you to a point where you don’t need me anymore.

But if you need some serious help whipping your content and your strategy  into shape, I’m the girl you need.

There’s a minimum of a three-month engagement, but what we’ll do together is phenomenal.

Outcomes include, but aren’t limited to: re-doing your site content, optimizing for SEO, planning funnels and optimizing existing ones for the best results, training writers & content creators to make better content, and even hiring and creating a stunning in-house content team.

I’ll also work with everyone else in your C-suite to make sure the strategy is totally encompassing and gives you the kind of business that makes a lasting impression no matter what angle someone might see it from.

This is an offering that will truly take your content strategy from “Eh, it’s good enough” to “Holy shit wow, I didn’t even know this was possible.” Promise.

Initial meeting & roadmap planning: $1,200

Monthly rates will vary, depending on level of need.

Blogging With Balls Masterclass

This is where you can learn for yourself how to write the kinds of blog posts that people in your target audience can’t help but say “OMG YAAAAASSSS!” to while they’re reading.

This masterclass is available in a more private, one-on-one, or company teaching setting, or you can join the waiting list for the next “public” opening. (The public openings are less customized, but way more affordable.)

You’ll learn how to come up with topics that are actually interesting and get search engine traffic, how to stand out from the crowd, how to optimize for SEO, how to batch your content production for more productivity, and how to use your blog as the main driver behind your sales funnel and bottom-line revenues.

Hint: If you have a staff writer who’s good but could be better, this is the PERFECT investment to take their awesome talent to the next level.

Email me at chelsea@getcopypower.com for a quote or to join the waiting list and be the first to know the next time I open the course to the public.

All my a la carte items will still be available (at slightly higher rates), but I won’t be featuring them front & center on my “Hire Me” page anymore, since these packages will be the core focus of my offerings.

And as promised in that Black Friday email, if you pay a deposit on a project by the end of the year and schedule your project before the end of March 2017, you’ll get in on this year’s rates. And the spots are filling up.

I’m working reduced holiday hours this week, but there’s still time for a client discovery call. So if you’re *maybe* thinking about it, just go ahead and shoot me an email at chelsea@getcopypower.com.

Cheers to you!

Happy New Year!!

*kisses*

Powerful Copy: Edition 4

Special Edition: Hooks

This month’s Powerful Copy is all about hooks.

Hooks are the very first pieces of text—which are usually pretty large—that people see when they land on our websites.

Hooks help determine that initial first impression that’s made in seven seconds or less.

So that’s what we’re gong to look at today.

Hooks that totally kick ass and take names. Hooks that, if decisions were made on hooks alone, would absolutely leave their competition lying in the dust.

So let’s get right into it, shall we? Read more

Powerful Copy: Edition 3

 

Text manipulation, advice on being yourself (not as cheesy as it sounds), mind control, and feminism.

These are the themes making up the powerful copy collection for this month.

(Psst… #1 is a cool trick you’re going to love me forever for showing to you.)

 

1. Make Any Page Say Anything You Want

So I’m not linking to this blog post for its literary brilliance (though Neville is a good copywriter).

Instead, I’m linking to it because it is absolutely the coolest thing ever… especially if you’re a designer, fellow copywriter, or anyone with any kind of marketing sense trying to convince your company’s big wigs that jargon is out and the cool, sexy copy you’ve learned to write from this blog is totally in.

For example, here’s my header:

powerful copy

And here’s my header after I’ve played with it using this trick:

powerful copywriting

Cool, no?

Imagine the possibilities. Read more

Powerful Copywriting: Edition 1

Here’s something I’d like to start: publishing a collection of truly powerful copywriting from around the web at the end of each month.

New or old, doesn’t matter. Sales page, news story, manifesto, or Mommy-Blog post. Funny, serious, tear-jerking, or oh-my-god-I-must-pull-out-my-credit-card-now. Anything goes.

I’ll publish somewhere in the range of 5-7 pieces of powerful copywriting and some hints at why I feel they resonate so well with their readers. But I won’t make the explanations too deep because I’d like you to explore the pieces for yourself and form your own opinions, as well.

Here’s five that I’ve found for the month of January. Submissions for February accepted in the comments.

1. Unfollow

This is a story about a girl who grew up in Westboro Baptist Church. You know, those religious whackos we love to hate. And she was a sold-out member, adhering to every single one of her beliefs.

That is… until she realized she had an opinion deep within her that differed from the fundamentals she was taught.

And though we might totally disagree with the morals she was brought up under… as we read, we project ourselves onto her and her heart-wrenching story of knowing she’d have to hurt the people in the world she loved the most if she wanted to be true to herself.

We’ve all been at a turning point in our lives, establishing ourselves as something we’ve never been before, totally smashing the borders of our comfort zones, and it’s scary. Whether it’s losing religion, coming out, ending a long-term relationship, or leaving behind a secure job for the uncertainty of entrepreneurship. None of it is easy and all of it makes us gut-wrenchingly queasy.

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