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Copywriting to SELL (Video Tutorial)

So in today’s video, we’re talking about using copywriting to ask for…

MONEY!!!!

I find that so many times, entrepreneurs (especially service professionals) like to be altruistic and tell themselves that they’re in it for the passion more than they are for the money.

Which is great.

But too many times, we let our so-called “passion” for what we do get in the way of us asking for money to do it.

Or asking for enough money to do it.

But at the end of the day, we do need to make money for what we do.

It’s what makes us a business, after all. And what keeps us from going hungry.

So today I’m going to talk about 3 different things you can do with your on-site copy to make selling and asking for money easier.

These 3 things are easy to implement, and once you do them, will increase your conversions so you’ll get more customers willing to pay you.

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

 

Copywriting Mistakes to Avoid (Copy Power TV)

I teach a lot about what to do with your copywriting, but not so much about what not to do.

But a lot of the times, knowing what not to do is just as important as knowing the “to-do” list rules when you sit down to write a piece of copy.

Why?

Because you could be losing your readers without knowing it.

Losing them to boredom, annoyance, confusion, or FOMO. (Yes, you really can lose them to FOMO.)

In this video, I walk you through five really common copywriting mistakes to make sure you avoid.

If they’re already on your website or in your blog posts—no worries.

But with this instruction (and the help of some of my other videos), you’ll be able to identify what needs to go and know how to change it.

And once you’re done with it?

I think you’ll notice a difference in how engaged your readers and visitors are. 😉

So here’s the video.

Check it out and let me know some of your personal takeaways, will you?

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

Copywriting vs Content Writing (Copy Power TV)

Okay, so this is a bit of a detraction from the typical copywriting advice I give in my videos.

But it’s a question I get often, which means it’s important.

The difference is subtle, and the two terms often interchangeable in “industry speak.”

However, for those of you who are in the market to hire a copywriter or a content writer, the difference could save you a lot of frustration and confusion.

For one, it’s okay to hire a generalist. For the other, you’d be kicking yourself in the shins if you didn’t go for a specialist.

One is about selling, and the other is about informing.

And often, the type of copy you need written will determine which kind of writing expert you should hire, and which ones you should say “no thanks” to.

In this video, I’ll explain the difference between the two, and what each is best suited to do for you and your business.

It’s a short, 5-minute video, so if outsourcing your content is something you need to do, check it out:

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

Copywriting for Websites

Copywriting for websites.

What a broad topic. 

Like, so broad it’s literally impossible to cover in one video.

Or in 100 videos, for that matter.

But sometimes, you don’t need to dive ultra-deep into copywriting to improve your website.

Sometimes, all you need are a few tiny ideas that’ll help you improve what you’ve already got, without doing an all-out rewrite.

So that’s what this video is.

In particular, I’ve chosen to feature three websites from traditional brick-and-mortar businesses, but the principles apply to everyone.

So let’s get to it, shall we?

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

Copywriting for Artists

Let me just say, I’m sick of the “starving artist” mentality.

I live in a city with a thriving art scene with plenty of successful, six-figure artists. But despite that, the vast majority still seem to have the mindset that art is only a fun hobby that you might be able to make $20 on here or there if you’re lucky.

But I’m a high-paid freelance writer, for goodness sake, and if any career besides teaching is notorious for its low wages, it’s freelance writing. (Or just being an artist in general.)

It’s completely false that you have to suffer financially or otherwise for the sake of your art or the joy of creating it. So in today’s video I’m going to help you actually sell your art—whether it’s pre-made or commissioned—to make actual MONEY from it.

I’m going to walk you through three websites of your fellow artists showing you how they can improve their on-site copywriting for more purchases and conversions to give you ideas on how you can do this for yourself.

Specifically, we’ll talk about:

  • Spelling out the usefulness of your art.
  • Getting rid of jargon.
  • Attaching your higher-end & custom offers to your customer’s emotions. 

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news when & as it’s available.

Copywriting for Beginners

Believe me: I’ve been there.

Trying to figure out what the hell you’re doing with your site’s copywriting and just hoping to god it’s sufficient for enough people to buy from you to keep your business afloat.

It’s stressful.

I’ll admit: expert copywriting is kind of a beast to figure out and master… especially if you’re just getting your toes wet in it.

Fortunately though, you don’t have to be an expert copywriter to have good enough copywriting or to make some major improvements to your on-site copy today.

So instead of inundating you with a million rules on headlines, how to write your first sentence, hooks, sub-headings, calls to action, and story, I’ve got three easy-to-understand and easy-to-use tips for you in this video.

I promise they’re not complicated and that they’ll improve your site.

Check them out:

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Copywriting for Life Coaches

Y’all… I’ve got some mad respect for life coaches.

They sit down, hear out all of our crazy goals, then hear out all of our crazy emotional problems and help us get a handle on them.

And if that weren’t enough, then they put custom-made action plans together to help us achieve our goals. You know, despite that fact that we’re so emotionally messed up.

I imagine it’s draining career a lot of days.

But also rewarding… which is why most of you probably got into it in the first place.

So in today’s video, I want to give life coaches a leg up. I want to help them figure out ways to improve their website copy so they get more clients that are a joy to work with, and less that are a drain on their energy.

I’ve got three main tips that will help you do this, and I’ll walk you through some on-site rewrites step-by-step.

Ready?

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Copywriting for Personal Trainers & Athletic Coaches

Most personal trainers don’t only rely on the internet to bring them business.

Some do, but most of you guys are using gym networks, word of mouth, and referral programs to keep your client rosters full.

But, like most smart business people, you also want to make sure your website stands out from your competition. You want to really impress the people who come across you, and your website is the best place to do that.

Yet, every time you sit down to figure out what to actually say on your site, the ideas and the words escape you.

In this video, I’ll walk you through three different websites and show you how I uncovered their best hook messages and how I re-wrote their hooks to draw readers in and make them want to know more.

If you found that video helpful, I’d love it (and you) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news when & as it’s available.

Copywriting for Online Entrepreneurs

I think I speak for most of my fellow online entrepreneurs when I say that it’s pretty awesome to set our own schedules, be in control of our own incomes, and to work from anywhere with an internet connection.

In fact, I think those are the main reasons most of us got into online entrepreneurship in the first place.

And most of us, at some point relatively early in the game, start to figure out what our on site conversion rates are. Once we know those numbers, it becomes a numbers-in, numbers-out game to ensure our profitability.

But just because we start out with one conversion rate doesn’t mean we can’t improve it.

In fact, one of the best ways to improve your conversion rate is to start with a hook that’s impossible for your target audience to ignore. They won’t have any choice to but keep reading about your offering… and we know that the more someone sticks around to read, the higher your chances are of selling to them.

In today’s video, I walk you through two examples of how to identify and write a more effective hook for whatever it is you sell online.

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Copywriting for SEO (Copy Power TV)

I think everyone who has a website knows that copywriting and SEO go hand-in-hand… somehow.

It’s just figuring out how the heck they actually do fit together and what the hell you as a site owner are supposed to do about it.

Bu it doesn’t have to be difficult… promise.

In fact, if you take time to cover the basics, you’ll be 80% of the way there… and 80% is, according to my very specific math, a million times better than 0% of the way there.

Because even if your SEO isn’t totally perfect, you’ll at least have done something to make sure you’re getting search engine traffic, which is important.

In this video I talk about four different things you can do to boost your website’s SEO to help you out in the search engines.

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