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Copywriting to SELL (Video Tutorial)

So in today’s video, we’re talking about using copywriting to ask for…

MONEY!!!!

I find that so many times, entrepreneurs (especially service professionals) like to be altruistic and tell themselves that they’re in it for the passion more than they are for the money.

Which is great.

But too many times, we let our so-called “passion” for what we do get in the way of us asking for money to do it.

Or asking for enough money to do it.

But at the end of the day, we do need to make money for what we do.

It’s what makes us a business, after all. And what keeps us from going hungry.

So today I’m going to talk about 3 different things you can do with your on-site copy to make selling and asking for money easier.

These 3 things are easy to implement, and once you do them, will increase your conversions so you’ll get more customers willing to pay you.

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

 

Put Down Everything You’re Doing Right Now & Watch Arrival

As a copywriter, or a person to whom copywriting (and therefore language) is important, you must watch this movie.

Like, must.

Consider it your mandatory, you-don’t-pass-my-class-unless-you-do-it homework from Teacher Chelsea.

I’ll go ahead an tell you: this post contains some spoilers, but I don’t think they’ll ruin the movie for you.

I mean, even in the previews, you kind of get the sense that everything’s going to be okay in the end… so there’s the first spoiler of the day.

But seriously, there’s so many cathartic components about language and emotion in that film that I just can’t wait until I can buy it and watch it over and over and over again.

For example, I totally figured out why they named the aliens Abbott & Costello… and felt super damn smug about it, too.

But here’s what we learn from this movie that we can apply to our copywriting and our businesses… to make us better, to make our customers better, and to ultimately make the world a better place:

Language & Emotion Are Universal

As in, we all use language and we all feel emotion.

In this case, we see that they’re literally universal as the aliens are far more human-like than they are Spock-like with their appeal for help, sharing, and problem-solving.

But even in the realm of humanity: we all feel.

And to ignore that, as you see in the movie, is just silly.

So to get someone on the same page with you and to work with you to solve a problem or for a better future, you’ve got to drop the mask, show who you really are, and not be afraid to share some emotion back and forth.

Because as great as logic is… ain’t no good problem-solving going happen until you’ve got that warmth and trust factor to build upon.

We Are All The Same

There really is no “us” and “them.”

We see that in the end of the movie, when Costello (one of the aliens) is either dead or dying, there’s an exchange of sympathy from Louise and a general sense that we all know what it feels like to lose someone close to us, how much it genuinely sucks, and how much we hate that others have to go through it too.

So pretending that there’s some sort of line between me and you because I’m “the blogger” here and you’re “the reader” is just silly.

Sure, I’m the one that wrote this and you’re the one that’s reading it, but to pretend like we’re on different levels because of that is just atrocious.

Same goes for you and your audience.

Or dare I say, students and teachers in the education system.

Or, you know, politicians and the people they represent.

We’re all the same.

And only when we start treating each other like that will there be true progress.

So, in copywriting, talk to your readers like they’re your equals if you really want your words to matter for something.

We MUST Work Together

One of my favorite things about the movie actually didn’t have that much to do with language.

It was how it outlined so plainly how atrocious it is that we as humans on earth have borders that allow us to classify “us” and “them” and decide how we want to work together with others.

Or if we want to work with them at all… and who we should actively work against.

Omg, writers and directors of this work of art…. #PREACH.

But bringing it back to copywriting and running a business, I think it’s about making sure you have a WHY that’s greater than the actual work you do to show up and hack away at your goals everyday.

Because as much as I love copywriting, copywriting is not my why.

It took me a while to figure out how to put words to my why, to be honest with you, so if you’re still there… no worries. You’ll find it, I promise. Just keep following your heart.

But my “why” is this: To help myself and others retire early and live better, more meaningful lives.

Why else would I be so obsessed with price?

It sure isn’t to buy fancy nail polish or overly nice clothes.

I’m writing this post right now wearing 10 year-old yoga pants from Old Navy, a 5 year-old hoodie, and Pepto-Bismol-colored fuzzy socks. A fashionista I am not.

BUT I know what I’m working for and what I want to help others work for. It’s why I’m so obsessed with premium image and premium pricing, because those things equal more money.

And I’m not about making more money for the greed of it, I’m about making more money because you can use that stuff to do things like buy a house, pay it off in full, save for your child’s education, donate to worthy causes, and basically free up your time so you’re not working for the dollar anymore, but instead working for your heart.

Which I think we can all agree is EXACTLY what this world needs.

So find your why and use it to work TOGETHER with others, will you?

Oh, and… have you seen the movie? What did you think? 

Copywriting Mistakes to Avoid (Copy Power TV)

I teach a lot about what to do with your copywriting, but not so much about what not to do.

But a lot of the times, knowing what not to do is just as important as knowing the “to-do” list rules when you sit down to write a piece of copy.

Why?

Because you could be losing your readers without knowing it.

Losing them to boredom, annoyance, confusion, or FOMO. (Yes, you really can lose them to FOMO.)

In this video, I walk you through five really common copywriting mistakes to make sure you avoid.

If they’re already on your website or in your blog posts—no worries.

But with this instruction (and the help of some of my other videos), you’ll be able to identify what needs to go and know how to change it.

And once you’re done with it?

I think you’ll notice a difference in how engaged your readers and visitors are. 😉

So here’s the video.

Check it out and let me know some of your personal takeaways, will you?

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

Yes, Your Visitors Are Judging You. (But Not for What You Think.)

So I just started reading this book, The Human Brand, and apparently we judge people, companies and brands by TWO things and two things only: competence and warmth.

Basically, can I trust this person?

And… is this person not an idiot enough to mistakenly ruin my life?

From an evolutionary perspective, it makes total sense.

Why would you want to form bonds with someone that either treats you like an outcast or whose mistakes you have to constantly clean up after so neither of you end up freezing to death or being eaten by bears?

(You wouldn’t. So you don’t.)

But normally, as the book points out, we don’t approach a person thinking “Is this person warm enough for my taste?” or “Is he competent enough for my standards?”

(Unless you’re on a date, and you’re totally making in-depth judgements like that every split second.)

Instead, you think “Ehhh, I don’t know. He seemed nice but something just felt off.”

You know, like when you show up to a networking event and everyone’s super smart and friendly, but you dread the idea of having to actually set a date with any of the people you met.

That is usually because the warmth factor isn’t there.

Networking events suck, in my opinion, because everyone there is just trying to get something out of everyone else in the room… therefore the warmth just gets sucked right out of it all.

As the author of the book points out in the intro, “For as long as anyone reading this book has been alive, big companies and the people who work in them have been in the habit of shaping our expectations in the exact opposite direction of our natural desires for competence and warmth.”

So think about it for a minute… what companies do you prefer to buy from?

Why?

If you’re human, you prefer the companies that make you feel good about yourself, your decision-making, and your community.

For example, unless you’re stone-cold, you don’t like Coca-Cola because of their manufacturing prowess. Instead, you like them because of their global message of human love and kindness… even though that message literally has nothing to do with their product. Their marketing gets you to associate it with their product, so you feel those same emotions when you’re holding one of their cans.

It’s genius, really. Because as the book also points out:

“Humans were never mentally wired to trust and enjoy goods made by ‘unknown hands.’… Before 1880, there were hardly any packaged goods or ready-to-wear clothing.”

Which is crazy, if you think about it. 200 years really isn’t that long in the scope of history.

But when we get into doing business today, we’re just so concerned with proving that we’re more competent and smarter than our competition.

But in this day and age, honestly, I don’t think competency is our problem.

Sure, there’s always the wannabes out there, but they’re fewer and more far between than we realize.

It’s the warmth that we’re missing.

So how do you create this warmth within your brand?

There’s a million ways and approaches that I don’t have time to go into right now, but try these things:

  • Spell out specific scenarios. Even if it might not be the “exact” scenario your reader has been through, they’ll project themselves onto it and feel like you “get” them.
  • Tell your own story… and don’t be afraid to embarrass yourself a little bit.
  • Write like you speak. Like, actually write like you speak. I know everyone gives that advice, but we still continue to write in those boring-as-hell middle school paragraphs, don’t we? STOP IT. (If you can’t imagine yourself saying the exact thing you’ve written to your BFF, it’s time to stop and re-write it so you can. Periods, italics, and bolds are your friend.)

One of my favorite concepts introduced by the book is instant karma, which basically means that the way a person acted in business used to immediately influence how well he or she did.

That went away for a little while after the industrial revolution, but with online social networks and search engines, it’s back and better than ever.

BUT when we take a moment to relate to people with warmth and understanding, it’s almost as if the disconnect created by physical distance doesn’t even matter anymore.

So some food for thought:

What are some other ways you’ve noticed brands—big or small—weave in a friendly feeling of warmth into their online marketing? And how could that apply to your business model?

Copywriting vs Content Writing (Copy Power TV)

Okay, so this is a bit of a detraction from the typical copywriting advice I give in my videos.

But it’s a question I get often, which means it’s important.

The difference is subtle, and the two terms often interchangeable in “industry speak.”

However, for those of you who are in the market to hire a copywriter or a content writer, the difference could save you a lot of frustration and confusion.

For one, it’s okay to hire a generalist. For the other, you’d be kicking yourself in the shins if you didn’t go for a specialist.

One is about selling, and the other is about informing.

And often, the type of copy you need written will determine which kind of writing expert you should hire, and which ones you should say “no thanks” to.

In this video, I’ll explain the difference between the two, and what each is best suited to do for you and your business.

It’s a short, 5-minute video, so if outsourcing your content is something you need to do, check it out:

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

My Ugly, Brown Spice Girls T-Shirt

I’m 11 years old, in sixth grade.

I’m starting to get my height, but haven’t hit puberty or the need for a bra quite yet.

That’ll all come next year.

But I’m at school, in line for the water fountain, and I’m SO PROUD to be wearing my new Spice Girls t-shirt to school that day.

It’s surprisingly simple… a muted brown color with a subtle “SPICE” written in small block letters at the top, with stars inside them.

And that’s when it happened.

A girl in my class asked me, with a smirk on her face, “Why are your wearing a Spice Girls t-shirt?”

Because last year Spice Girls were cool, but this year they weren’t.

We were one year away from being in middle school for goodness sake, and all the cool kids had parents who let them get away with Blink 182 t-shirts.

But I didn’t like Blink 182.

They were too “bad” and “dirty” for me.

They had a porn star on the cover of their CD, for goodness sake, and to an innocent 11-year-old girl, the mere thought of “sex” is terrifying.

Her question hurt.

I knew the instant she asked it that she wasn’t asking a matter-of-fact question, but that she was trying to shame me to make herself feel better.

My best friend had the exact same Spice Girls t-shirt, and because she was witness to the event, she didn’t ever wear it to school.

But I was just driving back from the laundromat, and Daya’s “Sit Still, Look Pretty” came on the radio.

And somehow, I imagined a bunch of little 11-year-old girls listening to this song and singing along—the kind of 11-year-old girl I was—and I wept.

Like literally guys, I wept along to a candy-coated pop song.

In case you’re unfamiliar, this is how it goes:

Could dress up to get love. But guess what? I’m never gonna be that girl who’s living in a Barbie world.

Could wake up in make up and play dumb pretending that I need a boy who’s gonna treat me like a toy.

And then…

Oh I don’t know what you’ve been told, but this girl right here’s gonna rule the world. Yeah, that’s where I’m gonna be because I wanna be. No, I don’t wanna sit still, look pretty.

And I think I cried because I still see a world where girls are being bred and conditioned that their looks are more important than who they are as a person. Even though I was one of the lucky ones with AMAZING role models and parents encouraging me to think and do for myself and no one else.

This song spoke so strongly to that 11-year old girl who ADORED The Spice Girls.

She didn’t adore them because they were beautiful and all the men in the world wanted to marry them.

No, she loved them for their power.

For their zero-shame in creating a movement all around “Girl Power” and self confidence.

She loved them because they were so visibly diverse… in their looks and their personalities. And she loved them because they were all best friends that actually embraced their diversity to make something awesome… music that young girls couldn’t stop singing along to.

Sure, she adored their fashion and wore ridiculous platform tennis shoes because of their influence. (But looking back, let’s just say that imitation is the best form of flatter… Because HOW are those shoes comfortable?!?)

But regardless of the uncomfortable shoes, she wanted to grow up to be just like The Spice Girls.

Probably not a singer, but definitely powerful. And definitely unafraid to be exactly who she was.

And while I’m pretty damn confident in myself these days, there’s still that lingering part of me that gets absolutely crushed every single time someone ever-so-smugly reminds me that I’m not “doing” what I should be doing for my “category.”

That nice white girls who wear Levi’s and scarves shouldn’t have a mouth like that.

That girls who are physically healthy and in their late 20s should be using their “blessed” body by now to bring new life into the world.

That I’m not old enough to make the kind of money I do… I have to “pay my dues” and struggle first.

That I grew up in a Christian home, so I should be in church listening to a preacher diss my gay friends every single Sunday and just accept it as “God’s will.”

But you know what all these things are?

Opinions.

Opinions of people afraid to think differently.

Opinions of people who are afraid that if they stray too far outside the status quo, society will reject them and they won’t be “safe” anymore.

Opinions of people who probably secretly wish they had your balls and audacity to unapologetically be who they are, but don’t have the courage or nerve to admit it to even themselves.

And depending on how much these people with these “opinions” love you, they may or may not feel like they’re voicing those opinions to protect you.

But it doesn’t really matter, does it?

Because even when it is done out of love, it still stings like hell.

And I don’t have a remedy for you to keep it from stinging.

Believe me, I wish I did.

But the best revenge is living well. So keep at it Sugar, because I believe in you… no matter how you’re different from me or the status quo.

And I know you can do this.

But when someone does say some comment like this to you… take a moment to talk yourself through it, will you?

Because I find that when I just let it go, it stews in the back of my mind and explodes on me in the most random moments.

Heck, that t-shirt memory’s been inside ready to bust out for 18 years now. You think it hasn’t done some damage to my self esteem over the years?

So do that, and together let’s keep creating a world where it’s okay for everyone to be exactly who they are.

Where 11-year-old girls don’t have to wear Blink 182 t-shirts to be cool if they don’t want to.

And where it’s okay to like The Spice Girls.

And where it’s okay to be a girl or a woman in power.

We’ve got a lot of work to do, but I know we can do it.

Generations of successful women (and non-conforming men) are depending on us.

On that note… anyone know where I can get a Spice Girls t-shirt?

Copywriting for Websites

Copywriting for websites.

What a broad topic. 

Like, so broad it’s literally impossible to cover in one video.

Or in 100 videos, for that matter.

But sometimes, you don’t need to dive ultra-deep into copywriting to improve your website.

Sometimes, all you need are a few tiny ideas that’ll help you improve what you’ve already got, without doing an all-out rewrite.

So that’s what this video is.

In particular, I’ve chosen to feature three websites from traditional brick-and-mortar businesses, but the principles apply to everyone.

So let’s get to it, shall we?

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

I’ve Yet to Accept Payment in Shits & Giggles, and I Never Will.

Subtitle: What Happened When I Discovered My “Why”

Find your why.

If ever there was a piece of feel-good advice I rolled my eyes at, it’s that one.

Actually, there’s a lot of feel-good advice I roll my eyes at, but that one was a doozy.

Because, like, come on people.

Yeah, it’s all good and fine and dandy to have a higher calling attached to what you do in exchange for money… but at the end of the day, I think we can all admit we’re after money.

No, money doesn’t solve all our problems. And no, it’s not the end-all-be-all of life.

But more of it sure as hell does make our lives easier, doesn’t it?

So the thing I couldn’t stand with the “find your why” advice shit was the complete disregard for the money.

That and the “love your job and you’ll never work a day in your life” BS.

Newsflash: I do love my job.

I love it so much I could never imagine myself doing anything else for a living.

But not every day is a dream come true.

And as much as I love doing it, I do it for the money. I’ve yet to ever accept payment in shits and giggles, and I don’t think I ever will.

Buuuutttttt

I couldn’t ever put that piece of advice away.

Usually, when someone says something that annoys me, I brush it off with some sassy comment and forget about it.

But when these hokey I-love-what-I-do-and-you-should-too life coach gurus kept talking about my “why” it’d stick to me no matter how hard I tried to brush it off.

Because…. were they REALLY that happy in their work that it felt so effortless that it just rolled off the end of their fingertips, through their computer, and out into the world????

And if they were that happy in their work…. WHY COULDN’T I BE TOO?!?!

So on Black Friday, I bought some business courses.

Really, I just thought they’d help me make more money (they will, and I’m so thrilled), but as a part of the Black Friday deal, I got Bryan Harris’s Rapid List Building Course for free.

It’s the version of the course that focuses on starting from scratch to your first 500 subscribers.

And while I’m not starting from scratch, I do want to grow my list… and I want to grow it terribly.

But before he started dishing out instructions on how to get your list to grow from 0 to 500, he had me sit down and write out WHY I wanted 10,000 subscribers and what I’d use that leverage for when I had it.

My first thought, of course, was “to make more money” via selling my services and my upcoming course.

But I felt like that was a little shallow, so I dug a little deeper.

And when I realized my deeper drive for money, money, money, I cried a little bit.

Now, every day at 7 am, I get a text message that says this:

“I want 10,000 subscribers to help myself and others retire early & live better, more meaningful lives.”

Because in all honesty, the reason I want to make butt loads of money right now is so I can funnel all of it towards buying a house so I no longer have to pay rent or a mortgage.

And the reason I don’t want to have to worry about paying those is because right now rent is my biggest expense, and not having to worry about making money to meet that bill every single month would seriously free me up to focus on things that I’m more passionate about.

Because honestly, it’s when you don’t need the money when your work counts the most.

And the earth right now needs that work.

We need it for the sake of the environment.

We need it for the sake of peace in humanity.

We need it for the sake of acceptance and tolerance.

And heaven knows we need it for the sake of politics.

We need more people who aren’t constantly worried about meeting their rent or mortgage payments so that our world and humanity can continue to advance.

And we need people who don’t have to wait until they’re 60 to do it.

Because while there’s absolutely nothing wrong with being 60 and stepping into your passion, we could all benefit even more if you could step into it at 50 instead. Or 40. Or, dare I say, 30 or younger?

So when I preach about charging more and making more money, it’s not for the sake of greed and buying fancy, pretty things.

(Though, if fancy things are what makes you come alive, then by all means…)

It’s about making the world a better place.

About using my power and your power to see good things happen to our human brothers and sisters, and to proactively protect our mother earth and our animal friends that are dying off in droves.

Because seeing this beautiful earth and the species it created decay and die off absolutely breaks my heart.

And as much as I want to do something about it, right now my hands are tied to making sure I make enough money to make my own ends meet before I can really pursue that passion.

And I don’t know how I’ll do it on a deeper level once I own a house and don’t have to worry so much about bills.

Maybe I’ll just continue working but funnel the amount of my rent payment towards my favorite non-profits.

But even if that’s “all” I do, wouldn’t the world be SO MUCH better off because of it?

So, my dear friend, I’d like you to take a moment to think about what your “why” is for your business overall and what your theme can be for 2017.

Because now that I’ve figured out my “why,” even though I’m doing the exact same work as before, I feel so much more energized every time I sit down at my desk.

I actually enjoy working longer hours and become inspired more often.

So beyond making money, why do you care about growing your business?

What will that money or that platform mean to you?

I’d love to know, so tell me in the comments or shoot me an email. 

All my peace and energy to you this fine new year,

XOXOXOXOXOXO

-Chelsea

Announcing New 2017 Copywriting Packages

Alright, you know those fancy new 2017 copywriting packages I’ve been promising since that Black Friday email I sent out?

Well my dears, I’m finally ready to tell you about them.

I’ve been thinking about them, pouring over them, and planning them for months now, and I’m so excited about it I can hardly contain myself.

The Mini & Mega Power Trip packages are here to stay, but here’s some packages I’m adding to the roster:

Brand Essence Extraction: $1,500

I uncover the exact feelings, emotions, and wording your target audience feel and use around the pain point your product or service solves. With these, you can begin to create a brand and a message that will resonate on a deep, deep level with your target audience, crafting hard-won emotional loyalty and dedication to you and what you’ve got to say.

(If you don’t know these things, it’s pretty darn hard to sell anything to anyone.)

Deliverables include:

  • The real pain points (usually 2-3 levels deeper than what most marketers stop at)
  • The real emotions and feelings people have about those pain points, and where they come from. (Again, on a much deeper level than any traditional marketing class will ever take you.)
  • Wording to use about your main product or service that will create an instant emotional connection.
  • Color & font suggestions for a good feeling : image match-up.
  • Imagery suggestions for stock photography or custom design work as you progress in your business.

Sales Page Power Punch: $3,500

In this package, I write a sales page for you, but I also lay it out for you, from within your own WordPress dashboard, on Leadpages or Thrive Themes. 

This way, you know my words are being displayed for maximum impact on your site visitors, and there’s no confusing back & forth between me, you, and the designer.

Includes five suggested A/B tests for optimized conversions.

Options of adding a monthly conversion management by yours truly or working with a custom, specialized web designer who’s one of my coolest friends.

On-Site Micro Text: $500/page

Ever go to a website and just eat it up because of all the cutesy, wonderful things written in the opt-in form fields, the text that shows up when you hover over an icon, or the error text when you accidentally enter an invalid email?

You can have that kind of website too.

With this package, I’ll take the existing pages of your choice and come up with that sort of witty, heart-grabbing micro text that will turn your visitors’ faces into the heart-eyes emoji and have them tripping over their own feet to follow you wherever you go.

Social Media Sharing & Teaser Text: $2,500

You do my discovery questionnaire and then together we do an analysis of your entire online sales funnel and where social media fits into it.

We figure out what’s working well, and how we can improve.

Then we pick out the pieces of content that will be most effective, and I write 20 lines of fun, enticing CTAs your followers can’t help but click on for 3 social networks of your choice.

To deliver them, I’ll either load them into your Meet Edgar account (with images, if available within the post) or send them to you via a private Google Doc.

These are pieces of text you can use forever, and forever get better engagement and traffic from your social channels. 

Rent a CCO (Chief Content Officer)

The goal of this offering, honestly, is to get you to a point where you don’t need me anymore.

But if you need some serious help whipping your content and your strategy  into shape, I’m the girl you need.

There’s a minimum of a three-month engagement, but what we’ll do together is phenomenal.

Outcomes include, but aren’t limited to: re-doing your site content, optimizing for SEO, planning funnels and optimizing existing ones for the best results, training writers & content creators to make better content, and even hiring and creating a stunning in-house content team.

I’ll also work with everyone else in your C-suite to make sure the strategy is totally encompassing and gives you the kind of business that makes a lasting impression no matter what angle someone might see it from.

This is an offering that will truly take your content strategy from “Eh, it’s good enough” to “Holy shit wow, I didn’t even know this was possible.” Promise.

Initial meeting & roadmap planning: $1,200

Monthly rates will vary, depending on level of need.

Blogging With Balls Masterclass

This is where you can learn for yourself how to write the kinds of blog posts that people in your target audience can’t help but say “OMG YAAAAASSSS!” to while they’re reading.

This masterclass is available in a more private, one-on-one, or company teaching setting, or you can join the waiting list for the next “public” opening. (The public openings are less customized, but way more affordable.)

You’ll learn how to come up with topics that are actually interesting and get search engine traffic, how to stand out from the crowd, how to optimize for SEO, how to batch your content production for more productivity, and how to use your blog as the main driver behind your sales funnel and bottom-line revenues.

Hint: If you have a staff writer who’s good but could be better, this is the PERFECT investment to take their awesome talent to the next level.

Email me at chelsea@getcopypower.com for a quote or to join the waiting list and be the first to know the next time I open the course to the public.

All my a la carte items will still be available (at slightly higher rates), but I won’t be featuring them front & center on my “Hire Me” page anymore, since these packages will be the core focus of my offerings.

And as promised in that Black Friday email, if you pay a deposit on a project by the end of the year and schedule your project before the end of March 2017, you’ll get in on this year’s rates. And the spots are filling up.

I’m working reduced holiday hours this week, but there’s still time for a client discovery call. So if you’re *maybe* thinking about it, just go ahead and shoot me an email at chelsea@getcopypower.com.

Cheers to you!

Happy New Year!!

*kisses*

Copywriting for Artists

Let me just say, I’m sick of the “starving artist” mentality.

I live in a city with a thriving art scene with plenty of successful, six-figure artists. But despite that, the vast majority still seem to have the mindset that art is only a fun hobby that you might be able to make $20 on here or there if you’re lucky.

But I’m a high-paid freelance writer, for goodness sake, and if any career besides teaching is notorious for its low wages, it’s freelance writing. (Or just being an artist in general.)

It’s completely false that you have to suffer financially or otherwise for the sake of your art or the joy of creating it. So in today’s video I’m going to help you actually sell your art—whether it’s pre-made or commissioned—to make actual MONEY from it.

I’m going to walk you through three websites of your fellow artists showing you how they can improve their on-site copywriting for more purchases and conversions to give you ideas on how you can do this for yourself.

Specifically, we’ll talk about:

  • Spelling out the usefulness of your art.
  • Getting rid of jargon.
  • Attaching your higher-end & custom offers to your customer’s emotions. 

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news when & as it’s available.