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Author: Chelsea Baldwin

On Being a Name-Dropper

I remember when I quit my job in 2014. I was bound and determined to make it on my own as a freelance writer.

I felt like I had enough experience under my belt where I could name-drop and be “popular” enough to be liked by the crowds, so I thought I was set.

I’d done work for Crazy Egg, a company founded by Neil Patel, who in case you don’t know, is like a demigod to any wannabe nerd determined to “make it” in online marketing.

I’d also worked to help produce a podcast that was basically a boy’s club of name-dropping online marketing geeks… guys who were smart enough to develop some kind of intelligent software, and then marketed it to make millions.

And then, of course, just not humble enough to tell anyone who would listen about how smart and successful they were, granting themselves that demigod status in the eyes of wannabes forever.

Now, I’ve got nothing against these dudes. They have all done great work and they deserve their success.

My point is not to bash them on that.

My point is…. as “cool” as these guys are…. being able to name-drop about them didn’t make me happy. And it didn’t bring me the fortunes I thought I was bound to uncover by being a member of the “cool club” because I could name drop and because of that people would be just dying to hire me.

The turning point in my business was… ironically…. when I stopped giving a shit about being able to name-drop. It was when decided I actually didn’t like doing work for those companies because it wasn’t in my zone of genius, and that I should just unabashedly be myself with no regard to who I worked for in the past.

Because honestly, the world of name-dropping is just one pathetic little circle jerk. (Which is gross to even think about.)

But really, it’s true.

If the best thing you have to say about yourself is that you’ve associated yourself with someone else, you need to check yourself.

Because surely you’re not that pathetic of a human, are you?

(I know you’re not.)

Because check this… even the most popular of actual celebrity associations won’t be enough to make you popular and desirable with your target market.

“In a 2011 report, AceMetrix revealed testing results showing that celebrity ads were outperformed by non-celebrity ads in ALL DEMOGRAPHICS, regardless of age or gender. Billions are spent each year on celebrity endorsements and sponsorships, even though they produce poor results virtually across the board.” –The Human Brand

Like, hello people.

If name-dropping is the best you’ve got…. you need to go out and get something better.

(And my next blog post will help you ‘find’ that something better…. so stay tuned.)

I feel like I should note though, there was *one* exception to the celebrity endorsement rule.

And that was Oprah Winfrey.

And like, of course Oprah is the exception. Because when is she not?

But I don’t think most of us have it in our budgets to book her for an endorsement, and that’s fine.

Because you know what else?

Even SHE was only an exception because the commercials she did for brands didn’t actually sell anything. Instead, they were basically just public service announcements sponsored by those companies that used her as the face of that announcement.

So…. I think it might be time for us to stop name-dropping once and for all.

Because my loves, this isn’t to bash you on having great work and great brands in your portfolio.

That can certainly help you out in the psychological bandwagon effect, which is another can of worms altogether.

But it IS to say: don’t be afraid to be yourself.

And stop hiding in someone else’s shadow.

Copywriting a Call to Action (Video Tutorial)

When you’re selling…

Especially when you’re selling online…

Every single thing you write on your sales page is a build up to your call to action where you ask for money in exchange for what you’re selling.

And because a call to action is THE decision point, it’s crucial that you give it a fair amount of attention.

(Because honestly, it can make or break a sale.)

Today’s video is super quick, but in it we’ll go over two essentials of a good call to action.

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

Why Rockstar Entrepreneurs (Like You) Don’t Use Shitty Bath Towels

Confession: I think pretty highly of myself.

Not a surprise?

It might be, if you knew me in real life.

Because here’s the thing: I don’t live like a rock star.

Okay, now that one might not surprise you.

You probably don’t live like a rock star either.

(Because who wants to be strung out on drugs all the time and never see daylight?!?)

But I’ve just joined this money mindset course (yes, I do things like that) and did an assessment of all the items and theories affecting and touching my life in some way.

I assessed more obvious things like my business mastermind group, my workspace furniture and devices, my exercise routine, and my work/life balance.

But I also assessed less obvious things like my skin care products, my bathrobe, my hairstyle, my undies and socks… and yes, my bath towels.

For the record, I have the same bathrobe I’d have if I lived the life of a rich rock star… which is very cool to know.

But… some other things didn’t quite stack up.

My bath towels are okay… I did buy a set of new ones in pretty colors last year as an “upgrade” to make me feel better and not use the shitty ones I’d had since college.

But things like my cookware, body wash, time outdoors, optometrist visits, health insurance, my physical wallet that I carry around, and my “business clothes” are all just kind of… ‘meh.’

They’re either all bargains, gifts I didn’t and wouldn’t choose for myself, or just old items that have worn out and I’ve never bothered replacing.

…Or I took the cheapest option (like with my health insurance) all for the sake of affordability and not feeling broke because of it.

Because for heaven’s sake… who needs to go broke because of health insurance?!?

But that’s not how truly rich and successful entrepreneurs make decisions, is it?

Excuse me if I’m being a little insufferable here, but I think this mindset… especially for those of us running our own businesses… is SO important.

Yes, it matters how we treat ourselves.

But if you look closely, how you treat yourself is highly indicative of how you treat your business.

Denise Duffield-Thomas uses airline metaphors to describe how you can classify your life: economy, premium economy, business class, and first class.

I’ve done a fair amount of personal development in the last year, so a lot of my life falls into the “premium economy” category instead of the “economy” category I became so used to as a college student and as an underpaid, cheap expat.

And while “premium economy” is better than economy… you’re probably not here reading this blog post because you want a “premium economy” level business.

Hell, I didn’t name my business “Copy Power” because I was after a “premium economy” level life.

No.

I want first class. Business class as a minimum.

But how am I treating myself?

And how am I treating my business?

You probably only have to look at the colors and design of this current site to get that answered for you.

Fortunately, I’m working on a major site upgrade.

But geez… if I can’t put myself first and treat myself well…. why would I expect other people to?

And that’s the crux of the matter, isn’t it?

If you don’t treat yourself well first… no one else is going to. Ever.

Especially in your business.

If you’re not willing to put the work and effort in to create a premium feel and image to the work you do…. why the hell should you expect your clients and customers to feel like you’re worth a premium chunk of cash out of their wallet?

It’s something to think about.

So in 2017, I’m upgrading.

And I’m upgrading in some major ways.

And I want to take you along for the ride with me.

Okay… I’m not talking about talking to you about how we’re both going shopping for luxury bath towels. Because honestly, I could give a shit less about what your bath towels look like.

But I am talking about helping you upgrade your business image… and to upgrade it in a very real (and affordable) way.

Because here’s a secret: ‘first class’ does not have to be expensive. Millionaires still prefer the same TV subscriptions and internet connections as the rest of us, don’t they?

Which is why I’m putting out an affordable solution that’ll really help you take your website… and your business… to the next level.

I’m putting out a course very soon that will walk you through uncovering the messaging you need on your website that tells visitors at first glance that you’re worth it.

That shows that you respect yourself and your business… and that your work comes first.

It’s a very real and very transformative approach that I use with all of my high-paying clients, but I want to make it accessible for everyone.

Because with the events that are unfolding just two months into 2017, we need more people showing up with their worth and demanding respect for it, don’t you think?

So let’s do this together.

Let’s come alive and respect ourselves and our businesses for what they’re worth together.

It’ll be out within the next two months, and it’ll only cost $197.

It’ll probably be the easiest and most effective approach to writing your own website copy that you’ve ever seen, complete with formulas to follow even if writing is so not your thing.

Because just because you don’t have $3k+ to drop on new website copy doesn’t mean yours shouldn’t be stellar too.

So I’m here with you and I’m here for you. And I can’t wait.

So make sure you sign up so you’re in on the action.

If you’re reading this post from your email inbox… you’re good to go. You’re on my list and you’ll be notified the instant the course is available for purchase.

But if you’re reading it elsewhere… if you came to my site via a link somewhere or you’re reading it on Facebook, make sure you get to the original post (www.getcopypower.com/rockstar-entrepreneurs), and put your name and email in the email form at the bottom of the page.

It’s totally free to do, you’ll get some of my five best tips for improving your on-site conversions right away. (Plus be the first to know when the course available for purchase.)

Because we CAN do this in 2017.

And damn it, we will.

Copywriting to SELL (Video Tutorial)

So in today’s video, we’re talking about using copywriting to ask for…

MONEY!!!!

I find that so many times, entrepreneurs (especially service professionals) like to be altruistic and tell themselves that they’re in it for the passion more than they are for the money.

Which is great.

But too many times, we let our so-called “passion” for what we do get in the way of us asking for money to do it.

Or asking for enough money to do it.

But at the end of the day, we do need to make money for what we do.

It’s what makes us a business, after all. And what keeps us from going hungry.

So today I’m going to talk about 3 different things you can do with your on-site copy to make selling and asking for money easier.

These 3 things are easy to implement, and once you do them, will increase your conversions so you’ll get more customers willing to pay you.

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

 

Put Down Everything You’re Doing Right Now & Watch Arrival

As a copywriter, or a person to whom copywriting (and therefore language) is important, you must watch this movie.

Like, must.

Consider it your mandatory, you-don’t-pass-my-class-unless-you-do-it homework from Teacher Chelsea.

I’ll go ahead an tell you: this post contains some spoilers, but I don’t think they’ll ruin the movie for you.

I mean, even in the previews, you kind of get the sense that everything’s going to be okay in the end… so there’s the first spoiler of the day.

But seriously, there’s so many cathartic components about language and emotion in that film that I just can’t wait until I can buy it and watch it over and over and over again.

For example, I totally figured out why they named the aliens Abbott & Costello… and felt super damn smug about it, too.

But here’s what we learn from this movie that we can apply to our copywriting and our businesses… to make us better, to make our customers better, and to ultimately make the world a better place:

Language & Emotion Are Universal

As in, we all use language and we all feel emotion.

In this case, we see that they’re literally universal as the aliens are far more human-like than they are Spock-like with their appeal for help, sharing, and problem-solving.

But even in the realm of humanity: we all feel.

And to ignore that, as you see in the movie, is just silly.

So to get someone on the same page with you and to work with you to solve a problem or for a better future, you’ve got to drop the mask, show who you really are, and not be afraid to share some emotion back and forth.

Because as great as logic is… ain’t no good problem-solving going happen until you’ve got that warmth and trust factor to build upon.

We Are All The Same

There really is no “us” and “them.”

We see that in the end of the movie, when Costello (one of the aliens) is either dead or dying, there’s an exchange of sympathy from Louise and a general sense that we all know what it feels like to lose someone close to us, how much it genuinely sucks, and how much we hate that others have to go through it too.

So pretending that there’s some sort of line between me and you because I’m “the blogger” here and you’re “the reader” is just silly.

Sure, I’m the one that wrote this and you’re the one that’s reading it, but to pretend like we’re on different levels because of that is just atrocious.

Same goes for you and your audience.

Or dare I say, students and teachers in the education system.

Or, you know, politicians and the people they represent.

We’re all the same.

And only when we start treating each other like that will there be true progress.

So, in copywriting, talk to your readers like they’re your equals if you really want your words to matter for something.

We MUST Work Together

One of my favorite things about the movie actually didn’t have that much to do with language.

It was how it outlined so plainly how atrocious it is that we as humans on earth have borders that allow us to classify “us” and “them” and decide how we want to work together with others.

Or if we want to work with them at all… and who we should actively work against.

Omg, writers and directors of this work of art…. #PREACH.

But bringing it back to copywriting and running a business, I think it’s about making sure you have a WHY that’s greater than the actual work you do to show up and hack away at your goals everyday.

Because as much as I love copywriting, copywriting is not my why.

It took me a while to figure out how to put words to my why, to be honest with you, so if you’re still there… no worries. You’ll find it, I promise. Just keep following your heart.

But my “why” is this: To help myself and others retire early and live better, more meaningful lives.

Why else would I be so obsessed with price?

It sure isn’t to buy fancy nail polish or overly nice clothes.

I’m writing this post right now wearing 10 year-old yoga pants from Old Navy, a 5 year-old hoodie, and Pepto-Bismol-colored fuzzy socks. A fashionista I am not.

BUT I know what I’m working for and what I want to help others work for. It’s why I’m so obsessed with premium image and premium pricing, because those things equal more money.

And I’m not about making more money for the greed of it, I’m about making more money because you can use that stuff to do things like buy a house, pay it off in full, save for your child’s education, donate to worthy causes, and basically free up your time so you’re not working for the dollar anymore, but instead working for your heart.

Which I think we can all agree is EXACTLY what this world needs.

So find your why and use it to work TOGETHER with others, will you?

Oh, and… have you seen the movie? What did you think? 

Copywriting Mistakes to Avoid (Copy Power TV)

I teach a lot about what to do with your copywriting, but not so much about what not to do.

But a lot of the times, knowing what not to do is just as important as knowing the “to-do” list rules when you sit down to write a piece of copy.

Why?

Because you could be losing your readers without knowing it.

Losing them to boredom, annoyance, confusion, or FOMO. (Yes, you really can lose them to FOMO.)

In this video, I walk you through five really common copywriting mistakes to make sure you avoid.

If they’re already on your website or in your blog posts—no worries.

But with this instruction (and the help of some of my other videos), you’ll be able to identify what needs to go and know how to change it.

And once you’re done with it?

I think you’ll notice a difference in how engaged your readers and visitors are. 😉

So here’s the video.

Check it out and let me know some of your personal takeaways, will you?

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

Yes, Your Visitors Are Judging You. (But Not for What You Think.)

So I just started reading this book, The Human Brand, and apparently we judge people, companies and brands by TWO things and two things only: competence and warmth.

Basically, can I trust this person?

And… is this person not an idiot enough to mistakenly ruin my life?

From an evolutionary perspective, it makes total sense.

Why would you want to form bonds with someone that either treats you like an outcast or whose mistakes you have to constantly clean up after so neither of you end up freezing to death or being eaten by bears?

(You wouldn’t. So you don’t.)

But normally, as the book points out, we don’t approach a person thinking “Is this person warm enough for my taste?” or “Is he competent enough for my standards?”

(Unless you’re on a date, and you’re totally making in-depth judgements like that every split second.)

Instead, you think “Ehhh, I don’t know. He seemed nice but something just felt off.”

You know, like when you show up to a networking event and everyone’s super smart and friendly, but you dread the idea of having to actually set a date with any of the people you met.

That is usually because the warmth factor isn’t there.

Networking events suck, in my opinion, because everyone there is just trying to get something out of everyone else in the room… therefore the warmth just gets sucked right out of it all.

As the author of the book points out in the intro, “For as long as anyone reading this book has been alive, big companies and the people who work in them have been in the habit of shaping our expectations in the exact opposite direction of our natural desires for competence and warmth.”

So think about it for a minute… what companies do you prefer to buy from?

Why?

If you’re human, you prefer the companies that make you feel good about yourself, your decision-making, and your community.

For example, unless you’re stone-cold, you don’t like Coca-Cola because of their manufacturing prowess. Instead, you like them because of their global message of human love and kindness… even though that message literally has nothing to do with their product. Their marketing gets you to associate it with their product, so you feel those same emotions when you’re holding one of their cans.

It’s genius, really. Because as the book also points out:

“Humans were never mentally wired to trust and enjoy goods made by ‘unknown hands.’… Before 1880, there were hardly any packaged goods or ready-to-wear clothing.”

Which is crazy, if you think about it. 200 years really isn’t that long in the scope of history.

But when we get into doing business today, we’re just so concerned with proving that we’re more competent and smarter than our competition.

But in this day and age, honestly, I don’t think competency is our problem.

Sure, there’s always the wannabes out there, but they’re fewer and more far between than we realize.

It’s the warmth that we’re missing.

So how do you create this warmth within your brand?

There’s a million ways and approaches that I don’t have time to go into right now, but try these things:

  • Spell out specific scenarios. Even if it might not be the “exact” scenario your reader has been through, they’ll project themselves onto it and feel like you “get” them.
  • Tell your own story… and don’t be afraid to embarrass yourself a little bit.
  • Write like you speak. Like, actually write like you speak. I know everyone gives that advice, but we still continue to write in those boring-as-hell middle school paragraphs, don’t we? STOP IT. (If you can’t imagine yourself saying the exact thing you’ve written to your BFF, it’s time to stop and re-write it so you can. Periods, italics, and bolds are your friend.)

One of my favorite concepts introduced by the book is instant karma, which basically means that the way a person acted in business used to immediately influence how well he or she did.

That went away for a little while after the industrial revolution, but with online social networks and search engines, it’s back and better than ever.

BUT when we take a moment to relate to people with warmth and understanding, it’s almost as if the disconnect created by physical distance doesn’t even matter anymore.

So some food for thought:

What are some other ways you’ve noticed brands—big or small—weave in a friendly feeling of warmth into their online marketing? And how could that apply to your business model?

Copywriting vs Content Writing (Copy Power TV)

Okay, so this is a bit of a detraction from the typical copywriting advice I give in my videos.

But it’s a question I get often, which means it’s important.

The difference is subtle, and the two terms often interchangeable in “industry speak.”

However, for those of you who are in the market to hire a copywriter or a content writer, the difference could save you a lot of frustration and confusion.

For one, it’s okay to hire a generalist. For the other, you’d be kicking yourself in the shins if you didn’t go for a specialist.

One is about selling, and the other is about informing.

And often, the type of copy you need written will determine which kind of writing expert you should hire, and which ones you should say “no thanks” to.

In this video, I’ll explain the difference between the two, and what each is best suited to do for you and your business.

It’s a short, 5-minute video, so if outsourcing your content is something you need to do, check it out:

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

Beyond that, you can subscribe to the Copy Power TV YouTube Channel and/or enter your name and email address below to get updated every time I publish a new blog post (approximately every other week) and to be in the cool “in” crowd that gets brownie points from the universe and exclusive Copy Power news.

My Ugly, Brown Spice Girls T-Shirt

I’m 11 years old, in sixth grade.

I’m starting to get my height, but haven’t hit puberty or the need for a bra quite yet.

That’ll all come next year.

But I’m at school, in line for the water fountain, and I’m SO PROUD to be wearing my new Spice Girls t-shirt to school that day.

It’s surprisingly simple… a muted brown color with a subtle “SPICE” written in small block letters at the top, with stars inside them.

And that’s when it happened.

A girl in my class asked me, with a smirk on her face, “Why are your wearing a Spice Girls t-shirt?”

Because last year Spice Girls were cool, but this year they weren’t.

We were one year away from being in middle school for goodness sake, and all the cool kids had parents who let them get away with Blink 182 t-shirts.

But I didn’t like Blink 182.

They were too “bad” and “dirty” for me.

They had a porn star on the cover of their CD, for goodness sake, and to an innocent 11-year-old girl, the mere thought of “sex” is terrifying.

Her question hurt.

I knew the instant she asked it that she wasn’t asking a matter-of-fact question, but that she was trying to shame me to make herself feel better.

My best friend had the exact same Spice Girls t-shirt, and because she was witness to the event, she didn’t ever wear it to school.

But I was just driving back from the laundromat, and Daya’s “Sit Still, Look Pretty” came on the radio.

And somehow, I imagined a bunch of little 11-year-old girls listening to this song and singing along—the kind of 11-year-old girl I was—and I wept.

Like literally guys, I wept along to a candy-coated pop song.

In case you’re unfamiliar, this is how it goes:

Could dress up to get love. But guess what? I’m never gonna be that girl who’s living in a Barbie world.

Could wake up in make up and play dumb pretending that I need a boy who’s gonna treat me like a toy.

And then…

Oh I don’t know what you’ve been told, but this girl right here’s gonna rule the world. Yeah, that’s where I’m gonna be because I wanna be. No, I don’t wanna sit still, look pretty.

And I think I cried because I still see a world where girls are being bred and conditioned that their looks are more important than who they are as a person. Even though I was one of the lucky ones with AMAZING role models and parents encouraging me to think and do for myself and no one else.

This song spoke so strongly to that 11-year old girl who ADORED The Spice Girls.

She didn’t adore them because they were beautiful and all the men in the world wanted to marry them.

No, she loved them for their power.

For their zero-shame in creating a movement all around “Girl Power” and self confidence.

She loved them because they were so visibly diverse… in their looks and their personalities. And she loved them because they were all best friends that actually embraced their diversity to make something awesome… music that young girls couldn’t stop singing along to.

Sure, she adored their fashion and wore ridiculous platform tennis shoes because of their influence. (But looking back, let’s just say that imitation is the best form of flatter… Because HOW are those shoes comfortable?!?)

But regardless of the uncomfortable shoes, she wanted to grow up to be just like The Spice Girls.

Probably not a singer, but definitely powerful. And definitely unafraid to be exactly who she was.

And while I’m pretty damn confident in myself these days, there’s still that lingering part of me that gets absolutely crushed every single time someone ever-so-smugly reminds me that I’m not “doing” what I should be doing for my “category.”

That nice white girls who wear Levi’s and scarves shouldn’t have a mouth like that.

That girls who are physically healthy and in their late 20s should be using their “blessed” body by now to bring new life into the world.

That I’m not old enough to make the kind of money I do… I have to “pay my dues” and struggle first.

That I grew up in a Christian home, so I should be in church listening to a preacher diss my gay friends every single Sunday and just accept it as “God’s will.”

But you know what all these things are?

Opinions.

Opinions of people afraid to think differently.

Opinions of people who are afraid that if they stray too far outside the status quo, society will reject them and they won’t be “safe” anymore.

Opinions of people who probably secretly wish they had your balls and audacity to unapologetically be who they are, but don’t have the courage or nerve to admit it to even themselves.

And depending on how much these people with these “opinions” love you, they may or may not feel like they’re voicing those opinions to protect you.

But it doesn’t really matter, does it?

Because even when it is done out of love, it still stings like hell.

And I don’t have a remedy for you to keep it from stinging.

Believe me, I wish I did.

But the best revenge is living well. So keep at it Sugar, because I believe in you… no matter how you’re different from me or the status quo.

And I know you can do this.

But when someone does say some comment like this to you… take a moment to talk yourself through it, will you?

Because I find that when I just let it go, it stews in the back of my mind and explodes on me in the most random moments.

Heck, that t-shirt memory’s been inside ready to bust out for 18 years now. You think it hasn’t done some damage to my self esteem over the years?

So do that, and together let’s keep creating a world where it’s okay for everyone to be exactly who they are.

Where 11-year-old girls don’t have to wear Blink 182 t-shirts to be cool if they don’t want to.

And where it’s okay to like The Spice Girls.

And where it’s okay to be a girl or a woman in power.

We’ve got a lot of work to do, but I know we can do it.

Generations of successful women (and non-conforming men) are depending on us.

On that note… anyone know where I can get a Spice Girls t-shirt?

Copywriting for Websites

Copywriting for websites.

What a broad topic. 

Like, so broad it’s literally impossible to cover in one video.

Or in 100 videos, for that matter.

But sometimes, you don’t need to dive ultra-deep into copywriting to improve your website.

Sometimes, all you need are a few tiny ideas that’ll help you improve what you’ve already got, without doing an all-out rewrite.

So that’s what this video is.

In particular, I’ve chosen to feature three websites from traditional brick-and-mortar businesses, but the principles apply to everyone.

So let’s get to it, shall we?

If you found that video helpful, I’d love it (and you!) if you’d click on one of those cute little social media icons below and share it with your network.

And for more tips on how to instantly improve your website’s resonance and conversion rates, check out my free ebook that covers five different copywriting hacks to help you reduce your bounce rates and increase your conversion rates.

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